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Kim Kardashian & the Skims commercial: what’s the song?

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The new Skims commercial aired in 2024 stars Kim Kardashian in many different roles: let’s discover the song in the background.

Skims is one of the fastest-growing brands in America right now, and the new commercial released during the 2024 Academy Awards intends to make this clear to everybody. The ad was created by the Wieden+Kennedy Agency, which is already responsible for famous commercials like Nike, KFC, and Old Spice, and stars Kim Kardashian as a futuristic personality who plays multiple roles.

The commercial looks like a sci-fi short movie, showing Skims underwear’s comfort and beauty. Watch it below in full version.

SKIMS Lab
Watch this video on YouTube.

Of course, besides the presence of Kim Kardashian and her many clones, the other protagonist of the Skims commercial is undoubtedly the background music: an old tune that steals the spotlight, recognized by many viewers, especially those belonging to the older generations. Yes, the song featured in the 2024 Skims commercial with Kim Kardashian is Dream Weaver by Gary Wright. You can listen to it below.

Dream Weaver
Watch this video on YouTube.

Gary Wright released Dream Weaver in 1975 as the lead single from his album of the same name. That record also contains another song that became an identifying piece of his career, Love Is Alive. According to Wright, Dream Weaver was inspired by the book Autobiography of a Yogi by the Hindu monk Paramahansa Yogananda: the book made the singer think about how the human mind weaves dreams.

Below, you can find the lyrics you hear in the Skims commercial:

Ooh, dream weaver
I believe we can reach the morning light

Fly me away to the bright side of the moon
Meet me on the other side

Ooh, ooh, dream weaver
I believe you can get me through the night

A hit from the 70s that younger viewers probably didn’t know: the song chosen by Skims for the new commercial is a glimpse of classic style from another musical era, becoming a peculiar aspect of an ad set in a futuristic context. That’s why the song stands out so much: now you know more about it.

Discover other curiosities about popular commercials on Auralcrave

Published by Carlo Affatigato

Carlo has been a web content creator for over 10 years. He founded Auralcrave in 2015, envisioning it as a new space capable of offering different perspectives on topics that passionate all of us. With a scientific background, Carlo developed an interest in music, cinema, literature, and art at a young age, transforming it into a complementary dimension to his professional growth. For years, he was a music journalist specializing in electronic and dance music, writing for the most important Italian magazines (both online and print). Movies and TV series have been a true obsession in many phases of his life: during university, it was not uncommon for him to set the alarm in the middle of the night to watch classic films airing on TV. With the advent of the Internet, Carlo became a keen observer of web and social phenomena, addressing light topics such as advertising, trends, fashion, and general themes. He is the main author of Auralcrave and personally manages its social media, editorial line, book publication, resource management, and business expansion. A former engineer, life coach, husband, and father, he believes that every area of knowledge has interesting stories that deserve to be told and is convinced that doing so makes the world a better place.