You recognize an effective commercial when you look at it for the first time, and you start smiling before it ends. And without a doubt, in October 2023, many spectators experienced that feeling with the Lululemon commercial promoting their new ABC pants: a product that looks so cool and comfortable that it forces you to rip off your clothes instantly, run to the closest shop, and buy your new fashion trend. The ad has a catchy song and a cast full of famous stars. Let’s discover it.
You can watch the 2023 Lululemon “ABC Pants” commercial at the end of this article.
The 2023 Lululemon ABC pants commercial: cast & song
“Shockingly Comfortable”: the 2023 Lululemon commercial promotes the new ABC pants, with a specific design conceived for sports. “ABC” stands for “anti-ball crushing” system, so it refers to a particular model of athletic pants for men. As the description under the commercial explains, the pants offer “serious stretch, unreal room, and remarkable tailoring to conceal it all. Your legs deserve ABC.”
For this commercial, Lululemon collected a stellar cast. The guy on the skateboard in the first half of the commercial is Casey Neistat, a well-known American filmmaker, vlogger, and entrepreneur. He is also the founder of the media app Beme, later acquired by CNN. Neistat has been a protagonist of many commercials in the last few years, including Samsung, Nike, and Google.
When the crowd runs through the golf course, two golf players have a short exchange, shocked by that view. They are hockey player Wayne Gretzsky and football coach Sean Payton, representing the world of sports supporting the Lululemon brand. And to close the circle, at the end of the Lululemon ABC pants commercial, we see Seattle Seahawks wide receiver DK Metcalf walking on the street, ignoring the mess around him. Like nothing is happening.
The song you hear in the background contributes to making the commercial so hilarious: it’s an old track created for a Teddy Bear commercial more than 100 years ago. Known today as The Teddy Bears’ Picnic by Henry Hall and His Orchestra, the song in the 2023 Lululemon commercial creates a unique contrast between the modern rush we see and the harmonious, slow melody of music coming from another age. You can listen to the original song here on Youtube, and below you find the lyrics you hear in the commercial, opening a beautiful window to another time of human history.
If you go down in the woods today, you’re sure of a big surprise
If you go down in the woods today, you better go in disguise
For every bear that ever there was will gather there for certain
Because today’s the day the teddy bears have their picnic
The 2023 Lululemon commercial is something done perfectly, and we didn’t need to analyze all single elements as confirmation. The effect it had on us the first time we saw it already said it all, and it’s no secret that the ad has created a certain buzz on social networks.