Trends

Did Chick-fil-A ever make a “woke” commercial?

Posted by

Social networks can have the power to change public opinion, even if it’s just for a short time. They can be polarized against something, riding people’s emotions. And it’s always helpful to analyze what triggered those emotions, and if the reason is proportionate to the intensity of the reaction: it will help us be more effective in how we act and judge the situations. May 2023 has seen a wave of social complaints against the popular fast-food chain Chick-fil-A, as part of what has been labeled as “anti-woke” positions. And people who saw that reaction wonder if Chick-fil-A ever did a woke commercial and what triggered this reaction. In this article, we will state the facts without any opinion so you can develop your position autonomously.

Did Chick-fil-A ever make a “woke” commercial?

In short, no, Chick-fil-A never made a “woke” commercial. And most likely, they will never make it in general, as they never tried to address that specific audience with a dedicated advertisement campaign.

The reason why Chick-fil-A attracted the anti-woke reaction in May 2023 is that an old interview has resurfaced on the internet: it’s an interview Chick-fil-A founder Dan Cathy did in 2020 during a roundtable at a church in Atlanta. The conversation was about racism and Christian values, and Dan Cathy told a story that happened to him one day in Texas: in a revival that was taking place in a church in Texas, an African-American man stood up and explained his effort in the local community to fight against racism. People were so moved by his contribution that another man got closer to him and made a symbolic gesture, shining his shoes in a sense of respect. You can find the interview here.

The message from that story was about equality and Christian value, not about submission or inferiority/superiority of someone over someone else. And that was a story from Dan Cathy’s personal experience, not a message coming from Chick-fil-A or related to any advertisement campaign. Moreover, the context was a Church, and that message was not meant to spread or represent the company.

In this article, we presented the fact without expressing any position regarding the controversy. The goal is to provide the factual elements that can allow you to develop an autonomous opinion, based on your own character, using your own thoughts.

Discover other curiosities about popular commercials on Auralcrave

Published by Carlo Affatigato

Carlo has been a web content creator for over 10 years. He founded Auralcrave in 2015, envisioning it as a new space capable of offering different perspectives on topics that passionate all of us. With a scientific background, Carlo developed an interest in music, cinema, literature, and art at a young age, transforming it into a complementary dimension to his professional growth. For years, he was a music journalist specializing in electronic and dance music, writing for the most important Italian magazines (both online and print). Movies and TV series have been a true obsession in many phases of his life: during university, it was not uncommon for him to set the alarm in the middle of the night to watch classic films airing on TV. With the advent of the Internet, Carlo became a keen observer of web and social phenomena, addressing light topics such as advertising, trends, fashion, and general themes. He is the main author of Auralcrave and personally manages its social media, editorial line, book publication, resource management, and business expansion. A former engineer, life coach, husband, and father, he believes that every area of knowledge has interesting stories that deserve to be told and is convinced that doing so makes the world a better place.