Cadillac is recently surprising people with the originality of their new commercials. A few days ago, we talked about the “Be Iconic” advert, which features a fascinating song that sticks easily in our memory. The other famous commercial released by Cadillac in 2022 and still aired in 2023 is the one sponsoring the all-electric LYRIQ model. This commercial has another cool, catchy song in the background. Let’s discover it.
You can find the original Cadillac LYRIQ commercial here on Youtube.
What’s the song in the 2023 Cadillac LYRIQ commercial?
The song featured in the 2023 Cadillac LYRIQ commercial is Lift Off by Labrinth. You can find the official streaming of the song below.
The exciting part is that Cadillac asked Labrinth to take one of his songs and remix it in three different ways, one for each “color of emotion” used in the commercials. The version you hear in the LYRIQ commercial is the Red remix. There will also be a Gold and a Blue remix, probably out in subsequent commercials.
Here on Youtube you can find Labrinth’s interview with Cadillac about the song and the remixes.
From the singer’s words spoken in the commercial, we can learn a little more about the song. He says, “Lift Off is the story of a couple basically going to achieve something they want together.” A path that introduces a new dimension in his life, which he sees as fresh exuberance that he can use in music.