Philadelphia cream cheese made a new commercial actually in October 2021, but that ad is still so effective that it has been used along 2022 as well. “You Don’t Just Taste It. You Feel It” is the tagline, the spot starts in a quiet silence, in order to let us listen the sound of the cream cheese spread on bread. Then the music start, and it’s a catchy song that make people want to know more. Let’s discover it together in this article.
You can find the original commercial on Philadelphia cream cheese official Youtube channel.
The song in 2022 Philadelphia cream cheese commercial
The song featured in the Philadelphia cream cheese commercial running in 2021 and 2022 is Take a Look by Irma Thomas. You can find the original version of the song below.
Irma Thomas, also known as the “Soul Queen of New Orleans”, recorded the song in 1965. Behind a intense vocal part, the song has a a creative melodic part, which we hear very soft in the Philadelphia commercial.
Below you can find the part of the lyrics that we hear in the commercial:
Take a look at this heart
It’s the one I’m gonna use to love you
Take a look at these arms
They’re the arms I’m gonna use to hug you
The whole song is an invitation Irma Thomas makes to the man she’s in love with: look at me, at what I am, at the way I look. If you want me, I’m here. Pay the right attention to me, and you will have me.