Music / Trends

The song in the new H&M commercial 2022: pure disco energy

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The new H&M spot for the spring summer 2022 collection was released on April 1st, visible on the official Youtube channel: full of joy and colors, set in this elusive Hotel Hennes where a girl passionate about fashion arrives, discovering she is in the right place. The hotel begins a sparkling series of pleasant situations and the whole commercial is a representation of a typical day in this fantasy place.

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One of the reasons why the commercial remains easily impressed is the song that is heard in accompaniment: it is Yes Sir, I Can Boogie by the Spanish duo Baccara, a song with pure disco energy, released in 1977, which met with some success in the world, reaching the top positions in the rankings in many European countries. You can find it below:

Baccara - Yes Sir, I Can Boogie (Starparade 02.06.1977)
Watch this video on YouTube.

The text of the song is flirtatious and provocative as in the typical disco style of those years:

Yes sir, I can boogie,
But I need a certain song,
I can boogie, boogie woogie all night long

Ooooh! Yes sir, I can boogie
If you stay, you can’t go wrong,
I can boogie, boogie woogie all night long..

Published by Carlo Affatigato

Carlo has been a web content creator for over 10 years. He founded Auralcrave in 2015, envisioning it as a new space capable of offering different perspectives on topics that passionate all of us. With a scientific background, Carlo developed an interest in music, cinema, literature, and art at a young age, transforming it into a complementary dimension to his professional growth. For years, he was a music journalist specializing in electronic and dance music, writing for the most important Italian magazines (both online and print). Movies and TV series have been a true obsession in many phases of his life: during university, it was not uncommon for him to set the alarm in the middle of the night to watch classic films airing on TV. With the advent of the Internet, Carlo became a keen observer of web and social phenomena, addressing light topics such as advertising, trends, fashion, and general themes. He is the main author of Auralcrave and personally manages its social media, editorial line, book publication, resource management, and business expansion. A former engineer, life coach, husband, and father, he believes that every area of knowledge has interesting stories that deserve to be told and is convinced that doing so makes the world a better place.