Did you recognize the girl in the Samsung S26 Ultra Commercial? It’s Audrey Nuna (Mira from KPop Demon Hunters)! Discover the story behind the mystery song and the emotional cameo of her real-life mother.
The new advertising campaign for the Samsung S26 Ultra has officially launched, and the internet has quite literally exploded. There are so many new elements at play, from the privacy features of the innovative displays to the fresh roster of ambassadors—multiple stars who are currently sweeping through the modern advertising world all at once.
It is a true perfect storm that has ignited intense curiosity about the faces fronting these spots. The most talked-about commercial is undoubtedly the one featuring the captivating girl in the grocery store, equipped with her brand-new Buds4 Pro and the latest Samsung Galaxy flagship model.
She has officially become the “Samsung commercial girl,” yet many are unaware of the recent journey that propelled her to global success, and the mystery surrounding that curious song remains huge. Fortunately, Auralcrave is here with its foolproof investigative technique for today’s trending commercials.
The Style of K-Pop Demon Hunters: Audrey Nuna, the Star of the Samsung Commercial
Her face might be less familiar than it deserves to be, and the reason is simple: Audrey Nuna, the girl in the grocery store in the Samsung S26 Ultra ad, is a Korean-American singer who has been active for several years, but whose fame truly ignited last year. She was a pivotal part of one of the biggest Netflix phenomena of 2025: the film KPop Demon Hunters and its electrifying soundtrack.
Yes, she is indeed Mira, the most defiant member of the HUNTR/X in the Netflix hit. Audrey Nuna is the artist who lends her voice to Mira for the musical segments (while the dialogue is voiced by South Korean actress May Hong). It is her vocal prowess that we hear in the most popular tracks from the KPop Demon Hunters soundtrack, such as Golden, Takedown, What It Sounds Like, and Free.
Prior to the KPop Demon Hunters era, Audrey Nuna had already established a reputation within the world of experimental electronic music, thanks to distinctive singles like Damn Right and significant collaborations, most notably with Jack Harlow on Comic Sans. This isn’t even her first brush with major brand campaigns; her song Rocket was featured in the 2024 Apple Watch commercial.
However, KPop Demon Hunters has catapulted her into the pantheon of today’s most influential artists. Her recent performance at the AFC Women’s Asian Cup Opening Ceremony is simply the latest milestone in an unstoppable ascent. With the KPop Demon Hunters universe rapidly expanding—including two planned sequels, a series, and even a stage musical—it is clear that Audrey Nuna is destined to remain one of the most discussed figures in both the music and television landscape for the foreseeable future.
The Samsung Commercial as a Personal Stage: The Real Mother and the “Mystery” Song
As is often the case with Samsung, the new advertising campaign has rapidly evolved into a much broader creative project, one where Audrey Nuna brings various facets of her identity to the screen. In fact, one of the most intriguing details concerns the face of the mother who calls her during the Samsung S26 Ultra spot. As confirmed by Audrey herself during the official Samsung launch event, the woman appearing both on the phone screen and in person at the end of the ad is her actual mother.
This leads us to the biggest mystery surrounding the Samsung S26 commercial: what is that sharp, cutting-edge song we hear through the Buds4 Pro? Viewers have flooded the internet searching for the full song, only to come up empty-handed. The reason was explained by the singer in the official Samsung press release: the music is an exclusive preview of her unreleased songs, arriving later in 2026. Samsung chose to incorporate them as an integral part of this collaboration.
“I’m happy to be partnering with a legacy brand that means so much to the history and culture of South Korea and to offer my creative perspective on this campaign. It means even more to have my mother a part of the spot as well as upcoming music. The collaboration feels poignant and full-circle“
Audrey Nuna during the Samsung S26 presentation
A second version of the commercial is already circulating online, featuring Audrey Nuna singing a new song directly to the camera, in a sort of “mini-performance” right in the grocery store aisle.
Even in this case, as of March 2026, official details remain scarce regarding the identity of the tracks heard across the various Samsung spots or their official release dates. However, the Instagram post featured above was shared by the commercial’s director herself, Columbine Goldsmith, who reveals that Audrey Nuna’s new song is titled “Back in the Saddle.” Given the authority of the source, the title is confirmed; yet, we can do little more than wait for the official release to finally hear it in its entirety.
What we do know is that Audrey Nuna is now personally invested in the evolution of the Samsung S26 Ultra commercial campaign as it unfolds throughout 2026, with her unreleased music serving as a cornerstone of the project. As soon as further information emerges, we will provide updates right here: keep an eye on this article, and you’ll have the full story.
