Posted by The Poppi Soda commercial stands out from the other ads in 2024 for its fascinating melody: what is that song?
Someone could argue there wasn’t even a real song featured in the Poppi Soda commercial, but just a synth riff coming from the past. Which is valid to some extent. However, those who love the 80s and their incredible music recognized that riff immediately: the commercial was first aired at the Super Bowl, and half of the audience immediately turned their attention to the background music.
Watch the 2024 Poppi Soda commercial and tell us if you don’t immediately recognize at least the decade the song was born in.
The synthesizers stealing the spotlight, replacing guitars in the song’s riff, and becoming the whole track’s protagonists: this was precisely what the 80s were famous for. Those who were there immediately recognized the original song in the 2024 Poppi Soda commercial: it’s Only You by Yazoo. You can listen to it in full streaming below.
Yazoo was a British synth-pop band that formed in the early 1980s. The duo consisted of two talented musicians, vocalist Alison Moyet and keyboardist Vince Clarke. They gained popularity for a short period in the early 1980s with songs like Only You, Don’t Go, Situation, and Nobody’s Diary. After that, both artists went on with different projects: Alison Moyet mainly worked as a solo artist, whereas Vince Clarke entered the English band Erasure.
Yazoo is part of the most significant music acts of the 80s, especially in the evolution of pop and electronic music. The early 80s were a unique moment in music history: the pop context started using the electronic discoveries introduced in the previous decade, giving birth to the synth-pop and electro-pop concepts. From there, pop music completely changed its face forever.
Only You was Yazoo’s first single, released in 1982. If you paid attention to the advertising world, you may remember it from the 2023 Google commercial about the unknown plants and the new search function. You can find more about it here.
In the Poppi Soda commercial, the song’s initial synth melody became the soundtrack of the whole ad. It’s one of those cases where a single riff is enough to identify the entire song. Yazoo made the history of pop and electronic music, and seeing their music still popular in the entertainment world more than 40 years later is the final proof: we will always be obsessed with the 80s.
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