Posted by There are several Apple Vision Pro ads released in 2024: let’s discover the song in the commercial you were looking for!
2024 is the year when the Apple Vision Pro commercial campaign leveled up. The new product could have a similar impact to what the iPhone represented years ago; at least, that’s what the Cupertino giant is hoping for. You can understand the importance of this new Apple device already from the first 2024 commercial, which has been defined as the virtual sequel to the first iPhone ad.
There were indeed some similarities. The idea, after all, is the same: the ad uses classic movie scenes to invite Apple users to “get ready” and wear their new head accessory, in this case, the futuristic vision pro. It’s basically what happened in 2007 with the “Hello” iPhone commercial and all those actors talking on the phone (if you don’t remember that iconic ad, here it is).
That means that Apple is implying that the new mixed reality headset could represent a breakthrough, life-changing object as the iPhone did years ago. Undoubtedly, the Vision Pro commercial released in January 2024 got everyone excited, and not only because of the product and the movies mentioned: there is a unique song full of energy in the background, and fans are curious to know more about the track they heard in the ad.
“Yeah yeah yeah yeah”: the first 2024 Apple Vision Pro commercial song
The “yeah yeah yeah yeah” song featured in the 2024 Vision Pro commercial is Uncontrollable Urge by Devo. You can listen to it in full streaming below.
Devo is one of the most peculiar bands in the history of music. They rose to prominence at the end of the 70s as one of the most original acts in the post-punk turbulence and are considered pioneers of new wave music. Those were frenzy years: the punk period was basically over, and the new emerging realities were moving on, using more experimental elements, changing the shape of rock music.
The peculiarity of Devo was their philosophy: “Devo” stands for “de-evolution,” referring to a particular theory according to which humans are no longer evolving for the better. Looking at our society, human evolution can be considered a failure, and the truth is that every step forward, humanity is actually regressing. This idea is reflected in their music and visual presentation: the band members always performed in weird costumes, and their music often tried to mock the listeners. Mongoloid and Jocko Homo were among their most famous singles, referring to a symbolic, not-very-intelligent representation of modern human beings.
Uncontrollable Urge, the song you hear in the 2024 Apple Vision Pro commercial, is the first track of their debut album, Q: Are We Not Men? A: We Are Devo! It’s a perfect musical introduction: the band appears as a bunch of individuals out of control, implying that they are making that kind of music pushed by a force they couldn’t repress.
There are no other musical acts in history that sound like Devo. From this point of view, Apple used a unique song that made history, conveying an incomparable energy. Of course, the Cupertino giant is promoting the opposite of de-evolution, presenting an object that is supposed to bring us into the future. That’s just one of those details that makes the choice more interesting: now you know the story of the song you were curious about, you can scream “yeah yeah yeah yeah” with a greater awareness. Besides, if you want to explore Devo’s musical journey, we suggest you start with their first album here on Spotify.
The second commercial and the new track
A second commercial was released by Apple at the end of January. You can find it here, in its 1-minute-long version. And even this time, the background song stood out: it’s the beginning of Dreamer by Supertramp; you can listen to the whole song below.
This time, the song perfectly matches the idea behind Apple Vision Pro. If you read the Dreamer lyrics, you’ll realize it’s a track about envisioning a better world and escaping the current reality. What makes the song fit is the line “Can you put your hands in your head?” referring to the challenging goal to make your dreams come true. You can find the lyrics you hear in the commercial below.
Dreamer, you’re nothing but a dreamer
Well, can you put your hands in your head? Oh no
I said, “Dreamer”
I said, “Far out, what a day, a year, a life it is”
You know, well you know you had it comin’ to you
Take a lie, take a dreamer
Dream (dream), dream (dream)
Dream (dream), dream along
Dreamer, you’re nothing but a dreamer
Can you put your hands in your head? Oh no
The Apple commercial campaign for Vision Pro is getting exciting: let’s see together what else is waiting for us in 2024. We’ll keep you updated, as usual.
Discover other curiosities about popular commercials on Auralcrave
