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Tennis player Coco Gauff in the New Balance commercial

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New Balance is steadily present in the world of sports advertising. During 2023, their ads have been airing constantly, with all those sporty scenes populated by famous people and that catchy song we never forget. Earlier this year, we already saw Jack Harlow surrounded by all the others, but around the end of the summer, a female tennis player showed up as a testimonial: Coco Gauff is the face of New Balance now. Let’s see what happened.

You can watch the 2023 New Balance commercial with Coco Gauff at the end of this article.

Coco Gauff, the tennis player in the New Balance commercial

The female tennis player protagonist of the 2023 New Balance commercial is the American player Coco Gauff. At the moment the New Balance commercial was released, Coco Gauff was ranked the world’s 3rd best tennis player in singles by the Women’s Tennis Association.

Coco Gauff, whose full name is Cori Dionne “Coco” Gauff, is a professional tennis player born in Atlanta, Georgia, on March 13, 2004. Gauff gained widespread recognition in 2019 when, at the age of 15, she made a remarkable run at Wimbledon, defeating Venus Williams in the first round. This victory made her the youngest player to win a main draw match at Wimbledon since 1991. You can find here the video highlights from that match.

Since then, Coco Gauff has continued to impress on the professional tennis circuit. She has shown great skill and maturity on the court, earning herself a reputation as one of the most promising young talents in the sport. She has competed in various Grand Slam tournaments and has also won several WTA titles.

Gauff is known for her powerful and aggressive playing style, combined with impressive agility and court coverage. Off the court, she is known for her poise and sportsmanship, as well as her advocacy for social justice causes.

In the 2023 New Balance commercial, you can see Coco Gauff and her pretty smile, showing an athlete who always has a lot of fun playing her favorite sport. The song in the background does the rest of the job: it’s Hey You by Experience Unlimited, and we already talked about it here for their previous commercial.

Coco Gauff | #WeGotNow | New Balance
Watch this video on YouTube.

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Published by Carlo Affatigato

Carlo has been a web content creator for over 10 years. He founded Auralcrave in 2015, envisioning it as a new space capable of offering different perspectives on topics that passionate all of us. With a scientific background, Carlo developed an interest in music, cinema, literature, and art at a young age, transforming it into a complementary dimension to his professional growth. For years, he was a music journalist specializing in electronic and dance music, writing for the most important Italian magazines (both online and print). Movies and TV series have been a true obsession in many phases of his life: during university, it was not uncommon for him to set the alarm in the middle of the night to watch classic films airing on TV. With the advent of the Internet, Carlo became a keen observer of web and social phenomena, addressing light topics such as advertising, trends, fashion, and general themes. He is the main author of Auralcrave and personally manages its social media, editorial line, book publication, resource management, and business expansion. A former engineer, life coach, husband, and father, he believes that every area of knowledge has interesting stories that deserve to be told and is convinced that doing so makes the world a better place.