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The 2023 Old Spice commercial featuring The Witcher

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It has been one of the most appreciated commercials of 2023, and for a good reason: the new commercial Old Spice released in June is a funny interpretation of the world of The Witcher, returning on Netflix with Season 3. And how to match a deodorant concept to the dirty world of the Netflix series? Well, by bringing the opposite together. Let’s discover what happened.

You can watch the new commercial released by Old Spice in 2023 below.

Vision of Old Spice | Old Spice x The Witcher
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The 2023 Old Spice commercial featuring The Witcher

The new commercial released by Old Spice in 2023 is a collaboration with the popular TV series The Witcher, returning with Season 3 in the summer. The ad’s concept is perfectly explained by the commercial’s introduction: “in the time of the Witcher, they didn’t have the fresh scents of Old Spice. But they had magical visions, which is almost as good.”

The male protagonist of the commercial is The Witcher’s dwarven warrior Yarpen Zigrin, interpreted by the Canadian actor Jeremy Crawford. In the Old Spice commercial, he’s the protagonist of a hilarious vision where he can finally smell good: he uses the “freshness” of their shower gel & shampoo, enjoying his dreamy smell while riding the young pure white unicorn Ihuarraquax. And the character having this vision is Ciri (interpreted by the British actress Freya Allan).

The collaboration between Old Spice deodorant and Netflix’s The Witcher is an old story. In December 2021, this “Ode to Smell” commercial became pretty popular, anticipating Season 2, which was about to be released.

The Witcher is a popular fantasy series that originated as a series of books written by Polish author Andrzej Sapkowski. It has since expanded into various other forms of media, including video games, a television series, and graphic novels. The Netflix series debuted in 2019, becoming one of the most successful productions on the platform and giving a special aura of popularity to Henry Cavill, who plays Geralt of Rivia in the show.

The Old Spice commercial is a hilarious take on the popular series, widely appreciated by fans. After all, it’s basically impossible not to like it, right?

Discover other curiosities about popular commercials on Auralcrave

Published by Carlo Affatigato

Carlo has been a web content creator for over 10 years. He founded Auralcrave in 2015, envisioning it as a new space capable of offering different perspectives on topics that passionate all of us. With a scientific background, Carlo developed an interest in music, cinema, literature, and art at a young age, transforming it into a complementary dimension to his professional growth. For years, he was a music journalist specializing in electronic and dance music, writing for the most important Italian magazines (both online and print). Movies and TV series have been a true obsession in many phases of his life: during university, it was not uncommon for him to set the alarm in the middle of the night to watch classic films airing on TV. With the advent of the Internet, Carlo became a keen observer of web and social phenomena, addressing light topics such as advertising, trends, fashion, and general themes. He is the main author of Auralcrave and personally manages its social media, editorial line, book publication, resource management, and business expansion. A former engineer, life coach, husband, and father, he believes that every area of knowledge has interesting stories that deserve to be told and is convinced that doing so makes the world a better place.