The commercials about cars and trucks are always fascinating and full of energy. We saw it recently with Cadillac and Hyundai. More recently, a new truck stole the scene in the context of TV ads: it’s GMC with their 2023 Sierra AT4X, a commercial released on September 2022 to motivate drivers to “conquer the great outdoors.” The song in the commercial is quite famous and recognizable: let’s discover it.
You can watch the GMC 2023 Sierra AT4X commercial here on Youtube.
What’s the song in the GMC 2023 Sierra AT4X commercial?
The song featured in the GMC 2023 Sierra AT4X commercial is The Seed (2.0) by The Roots, featuring Cody ChesnuTT. You can find the official music video below.
The Seed (2.0) is the most famous song ever made by the hip hop band The Roots. It was released in 2003 and nominated for the MTV2 Award at the MTV Video Music Awards. With its unique mix of hip-hop, rock, and psychedelia, the song gathered appreciation from critics and audiences in both the hip-hop genre and the general pop-rock charts. It’s the 2.0 version because it represents a remix of Cody ChesnuTT’s The Seed, released on his album The Headphone Masterpiece in 2002.
The GMC commercial features only the guitar riff. Still, the song’s lyrics are pretty peculiar: they sing about the destiny of hip-hop as a genre, referring to it as a girl who has a lot of ambitions, while Cody ChesnuTT wonders what his music will look like if he takes the hip-hop/girl by the hand.
I push my seed in her bush for life
It’s gonna work because I’m pushing it right
If Mary drops my baby girl tonight
I would name her “Rock n’ Roll”
Fancy, curious, and uncategorizable, The Seed (2.0) is an excellent choice for a commercial about an elegant truck for all occasions.