Discover the Sam Neill, Laura Dern, and Jeff Goldblum reunion in the Xfinity Jurassic Park commercial and the de-aging technology behind their return.
It is likely set to be the most expensive operation we will see among this year’s Super Bowl commercials: for the 2026 edition, Xfinity has gone all out, integrating into its ‘Imagine That’ concept and bringing the Jurassic Park from Steven Spielberg’s legendary film back to life.
For the occasion, Xfinity reunites the movie’s three iconic actors: Sam Neill, Jeff Goldblum, and Laura Dern. However, they appear before our eyes as young as they were 33 years ago, and questions across the web have literally exploded: were the real actors involved in the Xfinity Jurassic Park commercial, or is it all special effects—perhaps even the work of AI?
From the production companies involved to the de-aging process, the real Jurassic Park actors, the original score, and the background song: today we discover everything you need to know about this 2026 instant classic, the Xfinity Super Bowl commercial.
The Return of the Original Cast: Sam Neill, Jeff Goldblum, and Laura Dern
Let’s watch again the Xfinity Jurassic Park commercial. The original actors from Steven Spielberg’s film are all here: Sam Neill as paleontologist Alan Grant, Laura Dern as paleobotanist Ellie Sattler, and Jeff Goldblum as scientist Ian Malcolm. There is also an appearance by Samuel L. Jackson, the Jurassic Park chief engineer, and Richard Attenborough, the founder of Jurassic Park. Here is the extended version of the ad, nearly two minutes long:
This time, Jurassic Park actually works. Thanks to Xfinity’s stable connection, there are no glitches and everything runs perfectly, allowing the scientists to enjoy the Jurassic Park experience. And given the success of the operation, we see paleontologist Alan Grant confirming he is convinced, meaning the investors are ready to fund the project—the exact opposite of what happened in Spielberg’s film.
The commercial recreates scenes from the original movie. Even the dinosaurs were created by Industrial Light & Magic, the special effects powerhouse behind the 1993 film. Sam Neill even mentions it in the ad itself, confirming the nature of the operation and telling Laura Dern that he feels “33 years younger.”
The actors even have the opportunity to repeat some original lines from the film, reimagined for the Xfinity version. “Wi-fi finds a way,” says Jeff Goldblum, playing on his famous line “Life finds a way.” Sam Neill conducts a livestream with the T-Rex behind him, utilizing Xfinity Mobile connectivity. And there’s even a “big pile of… shrimps,” a contrast to the one seen in Spielberg’s movie.
For the production of the Xfinity commercial, the three original actors—Sam Neill, Jeff Goldblum, and Laura Dern—were personally involved. They performed in new scenes designed for the ad, directed by Taika Waititi (Thor: Ragnarok, Thor: Love and Thunder, Jojo Rabbit). The scene featuring Samuel L. Jackson and Richard Attenborough, however, was recreated using original footage without the physical presence of the actors (which wouldn’t have been possible, as Richard Attenborough passed away in 2014).
This is, therefore, a true reunion. Xfinity also released the official making-of video for the commercial, featuring interviews with Sam Neill, Jeff Goldblum, and Laura Dern, who expressed their excitement about seeing those they consider “old friends” again and reminisced about the honor of starring in one of the most famous movies of all time. You can find it below:
How were the actors de-aged? The techniques behind the Xfinity Jurassic Park commercial
As stated in the Xfinity press release, the creative agency behind the Xfinity ad is Goodby Silverstein & Partners, the same team responsible for the “Frankenstein” commercial released by Xfinity in 2025. The full credits, listing all the partners involved in the commercial, were published on this page by Shootonline.
For the facial rejuvenation of Sam Neill, Jeff Goldblum, and Laura Dern, Xfinity brought in Lola Visual Effects, one of the most experienced special effects companies in this field. Lola VFX is a true authority in the industry, having collaborated on de-aging for films such as The Curious Case of Benjamin Button, X-Men: The Last Stand, and Michael Douglas’s appearances in the Ant-Man series.
The de-aging techniques used by Hollywood productions in recent years, and by agencies like Lola VFX, typically involve a massive use of Autodesk Flame, countless hours of work by expert Flame artists, and, in some cases, the integration of machine learning processes. In this Reddit thread, a Flame artist confirmed that this is precisely how Lola operates, emphasizing the many hours of human work required to achieve the result.
The de-aging work on the Jurassic Park actors for the Xfinity commercial has sparked a heated online debate, with many expressing skepticism about the necessity of such an operation. However, the final effect is undeniably striking.
The Original Music and the Xfinity Jurassic Park Commercial Song
For the operation’s perfect execution, Xfinity collaborated closely with Universal Pictures and Amblin Entertainment, Steven Spielberg’s production company. The musical theme is, of course, the original one from the film, created by composer John Williams for the 1993 masterpiece.
The song heard in the middle part of the commercial—where the actors are seen enjoying life inside Jurassic Park—is an old acquaintance for movie buffs: it is “Escape (The Piña Colada Song)”, released by singer-songwriter Rupert Holmes in 1979. You can listen to the full stream below: a carefree song that stands in stark contrast to the dramatic tones of the original Jurassic Park theme, reflecting a world where, for once, everything went perfectly.
One reason today’s viewers find the song so familiar is its frequent use in modern film soundtracks. You can find it, among others, in Guardians of the Galaxy, The Nice Guys, and It’s Always Sunny in Philadelphia.
Xfinity has thus handled every detail for this epic commercial, and as viewers, we feel as though we are right there with the actors, running alongside the Gallimimus on the Jurassic Park trails. Anyone wishing to explore the Xfinity project in more detail can simply say the words “Jurassic Park” into the Xfinity Voice Remote.
Frequently Asked Questions
Are the actors in the Xfinity Jurassic Park commercial real?
Yes. Sam Neill, Laura Dern, and Jeff Goldblum physically participated in the filming, reuniting on set under the direction of Taika Waititi. It is not a purely digital creation, but rather new footage enhanced with visual effects.
How were Sam Neill, Jeff Goldblum, and Laura Dern de-aged?
The de-aging was performed by Lola Visual Effects (Lola VFX). Instead of relying solely on AI, they used an advanced “digital makeup” technique via Autodesk Flame software, turning the actors’ faces into a younger version. It’s a process that requires many hours of human work.
What is the song in the Xfinity Jurassic Park commercial?
The pop song heard during the commercial is “Escape (The Piña Colada Song)” by Rupert Holmes, released in 1979. The orchestral score is the original Jurassic Park theme composed by John Williams.
Who directed the 2026 Xfinity Super Bowl commercial?
The commercial was directed by Taika Waititi, the acclaimed director of Thor: Ragnarok and Jojo Rabbit, known for his signature style that blends humor with high-concept visuals.
