Rihanna is the new face of J’adore: discover the meaning of the song “Love On The Brain” featured in the 2025 Dior commercial filmed at Versailles.
Yes, it marks the end of an era. The historic face of the Dior J’adore commercial has officially changed. For over twenty years, the golden bottle was synonymous with Charlize Theron. But in late 2024, the baton was passed to a new Queen: Rihanna.
This is a massive handover in the advertising world. Dior campaigns have always been a constant presence on TVs worldwide, and this switch has sparked conversations everywhere.
The new film is designed to capture everyone’s attention. The location is prestigious: the Palace of Versailles (specifically the Hall of Mirrors). The director is Steven Klein, an authority when it comes to capturing the high-fashion side of music stars.
And then, there is the music. Rihanna’s voice fills the room. The track is one of her own, taken from her 2016 album. It features specific lyrics, an unforgettable walk, and represents a true coronation by the French luxury brand.
But what exactly is the Dior J’adore commercial song, and why was it chosen? Let’s find out.
The Dior J’adore commercial song: Love On The Brain
The Dior J’adore commercial song featuring Rihanna is Love On The Brain, a track taken from her 2016 album, ANTI. You can listen to the full song streaming below.
Love On The Brain is far from the modern pop/R&B sound Rihanna has accustomed us to. The mood is reminiscent of 1950s doo-wop music, creating a timeless atmosphere. This is precisely what Dior aims to achieve in its commercials: creating clips that remain in our imagination and TV rotations for years, sending the message that a Dior perfume transcends time. It is an evergreen effect that, after all, Dior has also achieved with its other advertising campaigns, such as the Miss Dior commercial.
You also have to appreciate the song’s lyrics and how they fit into the spirit of the Dior commercial. Here are the lines you hear in the spot:
And you got me like, oh
Must be love on the brain
That’s got me feeling this way
No matter what I do, I’m no good without you
And I can’t get enough
Must be love on the brain
In the original song, the lyrics actually speak of a painful love: Rihanna begs the person she loves to “start loving her” because, somehow, love has infected her brain, and now she cannot do without it. However, hearing those lines in the commercial conveys a different message: it is as if the world of luxury has fallen madly in love with Rihanna, the new Queen of the J’Adore world. And now, it just can’t get enough of her.
Rihanna walks through the halls of Versailles, dressed in gold as is tradition for J’Adore Dior commercials, and the Dior commercial song confirms that it is indeed love. And predictably, the spot continues to break hearts, month after month, on screens all over the world.
And if the commercial captivated you, you really have to watch the four-minute director’s cut. You can find it here.
Did Charlize Theron leave J’adore?
Many fans are asking if there is bad blood between the actress and the brand. The answer is no. After 20 years as the face of the perfume, Charlize Theron has actually been “promoted.” In May 2024, she was named the new official ambassador for Dior High Jewelry and Skincare.
This means that Rihanna is now the face of the “scent,” while Charlize has moved up to become the face of the “diamonds” (specifically the collections designed by Victoire de Castellane). It’s a strategic move by Dior to keep both queens in the family.
In this way, as fans of beauty and luxury, we can enjoy the presence of two “goddesses” in parallel, promoting Dior products, each in her own unique, inimitable style.
