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The song in the 2023 Amazon Prime Day commercial

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When Amazon Prime Day arrived in 2022, the advertisement campaign was something huge. For that occasion, the online shopping giant asked Jon Batiste to write a dedicated song for the commercial, singing it for real. Even in 2023, things will go pretty viral, but this time the song is a classic dance hit from some years ago. Let’s discover it.

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You can watch Super Fans, one of the 2023 Amazon Prime Day commercials, here on Youtube.

The song in the 2023 Amazon Prime Day commercial

The song featured in the 2023 Amazon Prime Day commercial is Barbra Streisand by Duck Sauce. You can listen to it in full streaming below.

Duck Sauce - Barbra Streisand (Official Video)
Watch this video on YouTube.

The commercials released by Amazon for Prime Day 2023 follow a unique concept: having an exclusive deal feels great. That’s what we see in the ads shared in the summer of 2023: several prime members who get special discounts and feel like absolute superstars. Like the girl who gets the highest votes in the reality show in this commercial or the guy who raises his mixer in the sky because he feels like he won the soccer world cup.

Barbra Streisand, the song featured in every commercial in the Amazon Prime Day campaign, is a dance-pop hit from 2010. The artists who produced it are two icons of the clubbing scene: the American DJ Armand van Helden and the Canadian DJ A-Trak, together as Duck Sauce, the group they formed in 2009. Barbra Streisand is their biggest hit, peaking at number one in many countries in 2010. 

The song Barbra Streisand is a cover of the 1979 hit Gotta Go Home by Boney M (you can listen to the original song here). Boney M. is a famous German disco-funk group that released many global hits in those years: among their most popular songs, you surely know Daddy Cool (used in many commercials in the last few years), Rasputin (recently featured on Black Mirror Season 6), and Rivers of Babylon.

With Barbra Streisand, Amazon chose an extremely catchy song, so every commercial in the 2023 Prime Day campaign gets stuck in our heads. Which is precisely what a melody should do in an ad, right?

Discover other curiosities about popular commercials on Auralcrave

Published by Carlo Affatigato

Carlo has been a web content creator for over 10 years. He founded Auralcrave in 2015, envisioning it as a new space capable of offering different perspectives on topics that passionate all of us. With a scientific background, Carlo developed an interest in music, cinema, literature, and art at a young age, transforming it into a complementary dimension to his professional growth. For years, he was a music journalist specializing in electronic and dance music, writing for the most important Italian magazines (both online and print). Movies and TV series have been a true obsession in many phases of his life: during university, it was not uncommon for him to set the alarm in the middle of the night to watch classic films airing on TV. With the advent of the Internet, Carlo became a keen observer of web and social phenomena, addressing light topics such as advertising, trends, fashion, and general themes. He is the main author of Auralcrave and personally manages its social media, editorial line, book publication, resource management, and business expansion. A former engineer, life coach, husband, and father, he believes that every area of knowledge has interesting stories that deserve to be told and is convinced that doing so makes the world a better place.