Google released a new commercial in August 2022 about their security features that prevent people from receiving scams & phishing emails or hackers from accessing accounts without authorization. Although many people on social media disliked the commercial, the clip is practical, and the choice of the featured song is perfect. Let’s discover what the track is and where it comes from.
What’s the song in the 2022 Google “security” commercial?
The song featured in the 2022 Google “security” commercial is Security by Etta James. You can find the track in full streaming below.
Etta James is a classic soul / R&B singer, and Security is a song she recorded in 1968, part of her album Tell Mama. The song is a cover of Otis Redding’s Security, released in 1964.
The lyrics you can hear inside the commercial are the song’s first lines:
Security, yeah yeah
I want some security
I want security, yeah
Without it I’m at a great loss
Yes I am, now
The song’s meaning is about human needs: in the lyrics, Etta James admits that she needs love, but what she needs most is to feel secure in it, and as we know, sometimes love brings uncertainty because it involves another person. From this point of view, the song reflects the hierarchy of human psychological needs that places safety needs on a bigger priority than love and belonging.
As a basic human need, Google decided to focus this commercial on its security features. It’s their way to address priorities, and the song is a perfect choice.