The ability of an influencer to convert social media traffic into customers for different brands or affiliate companies determines their success in the modern era. We determined the quality of Instagram followers in 2022 by evaluating their relevance to the various niches they follow as well as their propensity to interact with posts. Instagram influencers with the most followers in 2022 include:
Christiano is a living football legend. To his fans, he is a hardworking and passionate footballer who effortlessly balances his career and spotlight life. His massive fan base is primarily due to his unique style, multiple record-breaking stats, and lavish lifestyle. With 457 million followers, he is the most followed person on Instagram. He is paid approximately £1,700,000 per Instagram post.
Dwayne ‘The Rock’ Johnson
Dwayne Johnson is a former WWE professional wrestler born into a prominent wrestling family. His wrestling career began in 1996, but a few years later, he switched careers to acting, where he has featured in numerous blockbuster Hollywood films. He is now the second most-followed Instagram influencer and one of the top-rated actors of our time. He currently has 325 million followers and earns an estimated $1.015 million per Instagram post.
Dan Bilzerian is a professional poker player, venture capitalist, actor, and Instagram casino influencer from the United States. He has a massive following from his business networks, including the cannabis industry. His followers quickly start conversations whenever he posts his lavish billionaire lifestyle. His professional career in movies includes roles such as Olympus Has Fallen, The Other Woman, and Lone Survivor. He also has multi-million dollar estates in Bel Air, Hollywood Hills, and Las Vegas. One of Bilzerian’s most memorable career moments was finishing 180th in the World Series of Poker main event in his debut year, 2009. His Instagram fame followed a year later, and he now has over 32.8 million followers.
Ariana is a multi-talented artist who does everything from acting to singing. Ariana has appeared on the popular Nickelodeon TV show Victorious and has had multiple singles chart at number one on the Billboard Hot 100. She is also an outspoken supporter of the LGBTQ community, which happens to be the ideal demographic for her lifestyle. She now has 319 million followers on Instagram and makes $853,000 per post.
Barbados-born Rihanna has been dubbed the most influential musician of the twenty-first century. Over 61 songs have charted on the Billboard Hot 100, with 31 reaching the top ten and 14 reaching number one. Rihanna’s music, fashion, and personality are all defined by her authenticity. Rihanna’s fashion legacy, Fenty, focuses on personal care products for women of color. She has over 132 million followers on Instagram.
Kim Kardashian sells a lifestyle defined by her lovely family, luxurious living, and, above all, her appearance. She is regarded as the social media queen, capable of causing a global trend in minutes. Kim Kardashian now has over 321 million Instagram followers and works with some of the biggest global brands. She makes an estimated $858,000 per post.
Whindersson is a Brazilian comedian, actor, and boxer who once had the most subscribed YouTube channel in his country. The influencer is also favored as the next boxing opponent for Logan Paul sometime in 2022. On Instagram, Whindersson has over 58.8 million followers, and his fanbase keeps growing.
Khaby is an Italian-based Senegalese content creator. He makes viral comedy skits that satirize the overcomplication of lifehack videos. He has over 78.3 million Instagram followers and is the second most followed person on Tiktok with 137.6 million. Khaby Lame’s following and global recognition are impressive, given that he is only in his third year of online existence.
Lele Pons is a Venezuelan-born model, singer, and actress who grew up in Miami, Florida. She began her social media empire on Vine, where she was the most followed and looped user. The platform’s failure forced her to migrate to YouTube and Instagram, where she now has a 49 million-strong following.
Nusret, aka “Salt Bae,” is a Turkish restaurateur, chef, and food entertainer. Nusret founded the Nusr-Et steakhouse chain in 2010, which has since expanded to Beverly Hills, London, and Dubai. His biggest break came after Nusr-Et posted a 36-second video on Instagram demonstrating his unique ability to slice a bone-in-steak and his trademarked salt sprinkling style. He now has 46.5 million followers and is regarded as one of the greatest chefs.
Becoming an influencer is one of the most competitive modern fields, particularly generating significant traffic in popular market niches. The aforementioned mega influencers can serve as role models for aspiring social media influencers who want to learn how to run a successful social media account.