Trends

Coca Cola Starlight: the new space-inspired drink announced by Coca Cola

Posted by

It will be a new limited edition Coca Cola and it’s available on US shelves as early as the end of February. It’s called Coca Cola Starlight and was presented by Coca Cola in a rather peculiar way: it seems that the new Coca Cola taste “includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space.” And the official website presented it through an hypnotic, interstellar-themed video.

Watch “Starlight is Coming” on the official Coca Cola website

The new Coca Cola will also be available in a “zero” version. With a reddish color, Coca Cola Starlight will mainly see a digital marketing campaign. Its announcement was accompanied by that of Coca Cola Creations, a portal full of digital initiatives that involves artists and events from all over the world. Among the events already announced, also a “cosmic concert” by Ava Max on the new Coca Cola Starlight.

Ava Max’s “cosmic concert”

Based on the success that the new drink will have in the United States, we will soon understand if and when it will be available in the rest of the world. Despite being a limited edition, natural marketing laws will make large-scale distribution natural if the consumers will be satisfied.

Published by Carlo Affatigato

Carlo has been a web content creator for over 10 years. He founded Auralcrave in 2015, envisioning it as a new space capable of offering different perspectives on topics that passionate all of us. With a scientific background, Carlo developed an interest in music, cinema, literature, and art at a young age, transforming it into a complementary dimension to his professional growth. For years, he was a music journalist specializing in electronic and dance music, writing for the most important Italian magazines (both online and print). Movies and TV series have been a true obsession in many phases of his life: during university, it was not uncommon for him to set the alarm in the middle of the night to watch classic films airing on TV. With the advent of the Internet, Carlo became a keen observer of web and social phenomena, addressing light topics such as advertising, trends, fashion, and general themes. He is the main author of Auralcrave and personally manages its social media, editorial line, book publication, resource management, and business expansion. A former engineer, life coach, husband, and father, he believes that every area of knowledge has interesting stories that deserve to be told and is convinced that doing so makes the world a better place.