Discover who the girl in the last frame of the 2026 Levi’s commercial is: meet Doechii, the “Backstory” cast with Rosé, and the James Brown song.
Among the numerous commercials emerging during the Super Bowl season, the Levi’s spot is undoubtedly the most visually arresting. Its concept is designed to captivate almost every viewer: a rapid sequence of zooms on the “backsides” of beloved icons, captured in defining moments of their careers, all set to a track of unparalleled energy. There is rhythm, mystery, and the sudden thrill of recognizing a favorite star when least expected.
An ad like this is naturally destined to spark a thousand questions in the months to come. The most common among them seek to uncover the identities of the protagonists: who is the girl appearing in peak form at the end of the 2026 Levi’s commercial? Which other hidden shots did we fail to recognize? And above all, which song was chosen to give the spot its undeniable grit?
Today, we offer you the definitive guide to one of the most talked-about commercials of 2026. Follow us.
Icons That Need No Explanation: The Concept Behind Levi’s ‘Backstory’
When you think about it, the idea behind the 2026 Levi’s commercial is both simple and brilliant, designed to stand the test of time. As the iconic creator of the jeans that have defined many of the historical images of our generation, Levi’s finds itself in a privileged position: it only needs to show a single, famous frame—a historical moment where its denim played a starring role—to remind the world of the enduring value of wearing Levi’s.
Words are unnecessary. There’s no need to show the entire scene or even the face of the person wearing them. This is why the 2026 Levi’s commercial is titled “Backstory.” It doesn’t need to explain everything that happened in those iconic moments from start to finish; a quick shot of the climax—the moment where the protagonist’s silhouette and the legendary red tab are front and center—is enough.
The commercial thus becomes a stunning montage of historical “backsides”—a crescendo of suspense that only resolves at the very end. After a sequence of anonymous but recognizable figures, a single star finally reveals her smiling face to the camera. It’s a move that has sparked a viral wave of curiosity the moment the ad finished airing…
Who is the girl at the end of the 2026 Levi’s commercial?
The girl who reveals her face in the final moments of the 2026 Levi’s commercial is the American rapper and singer Doechii. She effectively becomes the star of the advertisement, providing the stunning “reveal” that leaves viewers talking long after the spot ends.
Choosing Doechii as the only protagonist to explicitly unveil her identity is a clear statement of grit and confidence. She is a presence that is immediately recognizable to a global audience: the world hasn’t yet finished humming her track Anxiety, which debuted in 2025 and remained viral for months across all social platforms. Dedicated fans also recognize her from earlier standout tracks like Denial Is A River and What It Is.
However, her role in this campaign isn’t just a byproduct of her fame. Doechii is arguably the most fitting person to showcase the movement and fit of Levi’s denim. From a young age, the artist has been a multi-disciplinary athlete, practicing ballet, tap dancing, acting, cheerleading, gymnastics, and even soccer. This profound physical awareness is what gives her final performance its unique, magnetic power.
Following in the footsteps of Beyoncé—who recently reimagined the brand’s cultural presence with her Levi’s Jeans era—was a nearly impossible mission. Yet, judging by the viral and enthusiastic reactions to Doechii’s performance in the 2026 commercial, it is safe to say that the “torch-passing” has been a resounding success.
From ROSÉ to Woody, via Bruce Springsteen and George Michael: The other protagonists
Alongside Doechii, the parade of protagonists is extensive, effectively turning the 2026 Levi’s commercial into a sophisticated guessing game. Some images are so iconic they require no introduction: there is the legendary symbol of Bruce Springsteen’s Born In The U.S.A. and the one that similarly captivated a different audience, George Michael in the Faith music video. Both represent moments where the protagonists’ “backside” became the symbol of an entire musical generation, appearing just a few years apart (George Michael arrived in 1987, drawing direct inspiration from Springsteen’s 1984 concept).
Moving to more recent faces (and silhouettes), many immediately recognized ROSÉ. The singer has made history as the first K-pop artist ever to appear in a Super Bowl commercial. The full scene of her walking toward her guitar was shared by the artist herself here on X. It is not worth dwelling on the unkindness of certain users who have questioned her fit for a Levi’s campaign: being an icon transcends conventional physical standards.
The other VIPs enlisted by Levi’s include NBA star Shai Gilgeous-Alexander, musician Questlove, and model Stefanie Giesinger. You can find them all pictured together below.
And to round it all off, there is even an icon of a completely different nature: the childhood hero Woody, the animated protagonist of the Toy Story franchise. The brave cowboy is one of the first to appear in the commercial—a reminder for both children and adults that Toy Story 5 is hitting theaters this summer.
Get Up Offa That Thing: The Song in the 2026 Levi’s Commercial
Finally, we come to the last icon featured in the 2026 Levi’s commercial—though this one remains invisible. The high-energy track pulsing in the background is “Get Up Offa That Thing,” the 1976 hit by the Godfather of Soul, James Brown. You can listen to the full track below.
As is often the case when a brand needs an undeniable funk rhythm that practically commands the listener to move, James Brown is the ultimate go-to, especially in the world of high-concept advertising. “Get Up Offa That Thing” was originally conceived as a dance anthem designed for total liberation; it is significant that the B-side of the single was titled “Release the Pressure.” The lyrics serve as a direct, persistent invitation, delivered through Brown’s unmistakable, gravelly grit:
Get up offa that thing
And dance ’till you feel better
These funk rhythms couldn’t be more appropriate for a commercial centered on the fluid, rhythmic movement of our favorite celebrities. Watching the Levi’s spot culminate with Doechii taking in the roar of the crowd after her performance brings the concept full circle.
It’s now clear to everyone: this is one of the most vibrant and effective commercials Levi’s has ever produced.
Frequently Asked Questions
The artist featured in the reveal at the end of the commercial is the American rapper and singer Doechii. Known for her viral hits like “Anxiety” and “What It Is,” she provides the high-energy dance performance that closes the spot. Her background as a multi-disciplinary athlete in ballet, gymnastics, and cheerleading contributes to the dynamic movement seen in the ad.
The background track is the 1976 funk classic “Get Up Offa That Thing” by James Brown. The song’s rhythmic energy and lyrics about physical liberation serve as the driving force behind the commercial’s choreography.
Alongside American rapper Doechii, the “Backstory” commercial features a cast of global icons, including K-pop star ROSÉ, NBA player Shai Gilgeous-Alexander, musician Questlove, and supermodel Stefanie Giesinger. You can recognize also Bruce Springsteen, George Michael and Woody from Toy Story.
The commercial, titled “Backstory,” focuses on the silhouettes of cultural icons to highlight the fit and historical legacy of Levi’s denim. By filming the stars primarily from behind, the campaign suggests that a person’s “original” story is found in their movement, their stride, and their unperformed self, rather than just their public face.
Yes, the animated character Woody appears as an “Easter egg” early in the advertisement. His inclusion serves as a nostalgic nod to the brand’s long-standing cultural presence and coincides with the upcoming release of Toy Story 5.
The ad includes visual tributes to famous historical moments in pop culture where Levi’s were central, such as Bruce Springsteen’s Born in the U.S.A. album cover and George Michael’s Faith music video.
The 2026 campaign follows the cultural momentum established by artists like Beyoncé, who recently appears in a Levi’s commercial and highlighted the brand in her music. This new direction continues to position Levi’s at the intersection of music history and modern fashion identity.
