Who is the actress waking up late in the new Amazon Alexa+ commercial? Discover why the “Roast Queen” Nikki Glaser is being called a “spray-tanned troll” by her own AI in 2026.
In some ways, it’s a shame that Amazon has released new commercials featuring even more famous actors to compete with this modern classic. Yet, despite the Alexa+ promotion involving Chris Hemsworth for the 2026 Super Bowl, audiences still delight in rewatching the spot featuring the ‘lazy’ actress who gets roasted by her own AI for oversleeping.
Both commercials are a clever way to narrate the new interactions of our daily lives with the intelligent version of Alexa, now called Alexa+: an AI agent that can now interact with us in ways that go beyond mere command execution. Identifying with the woman who wakes up late and is targeted by Alexa+—as if it were an annoying roommate living with us—is likely the best way to spark a smile while introducing the potential of Amazon’s new product.
The lead actress in this Amazon commercial was instantly recognized by many, and it’s plausible that the spot was built specifically around her persona: indeed, we are talking about the ‘Roast Queen’ Nikki Glaser, the stand-up comedian who built much of her career on taking aim at others—and who now finds herself on the receiving end of the mockery, delivered by an AI, no less.
“Wake up, you spray-tanned troll”: Nikki Glaser, the roasted actress in the Amazon Alexa+ commercial
The commercial begins with this poor woman—who is just like all of us—woken up by Alexa+ with a string of insults after sleeping past her alarm. This isn’t because the “smart” Alexa has suddenly become a bully, but because the protagonist herself, Nikki Glaser, had agreed with Alexa+ that the next time she overslept, it had permission to roast her.
And for those who know her, roasting is Nikki Glaser’s love language. YouTube is filled with “best of” compilations featuring the sharpest moments where the stand-up comedian has targeted actors and colleagues during her high-profile appearances. Her style of attack is a rapid-fire sequence of cutting statements that play on the stereotypes surrounding her victims. As is often the case with the best jokes, there is usually a grain of truth—at least a partial one—in the barbs that leave her mouth.
In the Amazon commercial, Alexa+ seems to have studied Nikki Glaser’s communication style perfectly, as it also attacks the American comedian’s well-known weak points. Her laziness, of course, but also the lip-filling procedures Nikki has undergone over the years. Most importantly, the ad captures the total indifference with which the actress deflects Alexa+’s attacks, proving that sarcasm only stings those who offer their own weaknesses up to the comedy.
A More Human, Less Robotic AI: The New Challenge of Amazon Alexa+
The Amazon Alexa+ commercial featuring Nikki Glaser, along with the more recent spot starring Chris Hemsworth as a husband gripped by the “AI threat” in his daily life, is designed to help us become familiar with artificial intelligence as a potential life companion. It’s a clever way of showing that interacting with these agents can provide genuine added value, rather than simply executing daily tasks.
Seeing Nikki Glaser trade barbs with Alexa in this new campaign is a charming way to approach the more human side of AI: one that interacts with us to be helpful, using language that effectively mimics human expression. Humor is perhaps the ultimate emblem of the human element—something AI may never truly “master”—and yet the new Alexa+ seems to have learned to tease its roommate exactly like a friend who has known her for years.
Those of us who have made a habit of speaking with AI in our daily lives have surely noticed how their language has evolved to the point where we often wonder where certain “human” expressions come from. When they tell us they are “very happy” about something, or express satisfaction for a result achieved, it’s natural to wonder if modern AI is truly capable of feeling human emotions like joy, esteem, and satisfaction.
Ultimately, however, this is just philosophy. AI agents are integrating into our lives as tools meant to assist us, and their communication style is evolving in that exact direction. This is why Nikki Glaser is secretly chuckling to herself while her state-of-the-art technological product seems to enjoy making fun of her. The 2026 Amazon Alexa+ commercial thus feels like a lighthearted appendix to complex cinematic studies on artificial intelligence, such as Spike Jonze’s Her or Steven Spielberg’s A.I. Artificial Intelligence.
