Meet the actors in the 2026 State Farm Super Bowl commercial, discover if “Halfway There Insurance” is real and the meaning behind the Danny McBride and Keegan-Michael Key campaign.
There’s a strange commercial circulating in the weeks leading up to Super Bowl 2026 that has everyone talking: a bizarre insurance ad featuring two clumsy agents trying to convince us they are ‘reliable enough.’ It’s called Halfway There Insurance, and well… it’s not exactly a polished operation. Let’s call it a work-in-progress that hopes to win us over with bright smiles and friendly faces.
While it isn’t explicitly stated, this is actually State Farm’s latest marketing move. After a hiatus in 2025 and two years after Arnold Schwarzenegger’s memorable ‘Neighbaaa’ campaign, the American brand has recruited two famous actors—Danny McBride and Keegan-Michael Key—to invent a phantom insurance company that serves as a baseline for comparison.
It’s an immediate way to realize just how ‘bad’ some insurance options out there can be, nudging us toward more reliable companies. Let’s take a look at what has happened so far
A Masterclass in Mockery: Danny McBride and Keegan-Michael Key, the actors of the Halfway There Insurance commercial
The Halfway There Insurance commercial is an original State Farm concept set to officially debut on American television on February 8, 2026. However, a teaser released in January has already set the internet ablaze.
The actors in the Halfway There Insurance commercial are two faces you likely already recognize: Danny McBride and Keegan-Michael Key. McBride rose to fame with his roles in Eastbound & Down, Vice Principals, and The Righteous Gemstones, while Key is famously one-half of the legendary duo Key & Peele.
Together, McBride and Key are pure comedic gold. Their portrayal of the Halfway There Insurance agents fits perfectly within their respective career trajectories. McBride plays the incompetent founder, drawing on the morally ambiguous and ego-driven characters he’s perfected over the years. Key, meanwhile, excels as the partner who notices the cracks in the operation but chooses to look the other way.
As is tradition with the Super Bowl, State Farm has recruited A-list talent for a campaign destined to run for months. We can expect to see these two “agents” on our screens for a long time—not to sell us actual insurance policies, but to “look cool,” as the ad itself ironically claims.
In the Shadow of State Farm: How Real is Halfway There Insurance?
Of course, Halfway There Insurance isn’t real. It is the personification of the unreliable, low-quality insurance a customer might risk choosing if they don’t pay close attention to the fine print. In fact, the fictional products offered by Halfway There cover virtually nothing.
However, State Farm went all-in on the gag, creating an official website for the brand. You can find it here:
On the website, you are immediately greeted by the friendly (yet untrustworthy) faces of Danny McBride and Keegan-Michael Key. Like any self-respecting corporate site, there is a “Who We Are” section where the company claims to be “An insurance giant. The fact that you haven’t heard of us is on you.” Then there is the FAQ section, featuring specific questions from “clients” that cleverly redirect attention to State Farm. For example:
Does your motorcycle coverage leave out a lot?
“If by ‘a lot’ you mean most of it? Then yes, it leaves out a lot. That’s why talking to State Farm about bike protection is the right move.”
Can you help me with financial stuff like college or retirement?
“At Halfway There Insurance, we feel that planning’s a little overrated. If you aren’t into winging it, we recommend talking to a State Farm agent instead.”
Halfway There Insurance never misses an opportunity to live up to its name, proving itself to be vague and ineffective to convince even the least demanding customers to give up and trust State Farm instead.
The most comical part, however, is the real-time chat. With every interaction, McBride’s character drops a quote of questionable taste, while Key asks, “Was this answer helpful?” or something like that. A game you can play all night long.
Why Does the Commercial Work So Well?
Seeing a company like Halfway There Insurance in 2026 brings to mind all those instances where the quality of services we care about has deteriorated over time. As the economy becomes more challenging, it’s increasingly common to encounter services that try to be more accessible by drastically reducing quality.
This trend is visible everywhere. In the insurance world, it implies the existence of companies that sign you up for policies that cover almost nothing. From this perspective, Halfway There Insurance symbolizes exactly what a good insurance company should not be. By reflection, it forces us to look closer at State Farm’s products, which naturally come out looking far superior.
Of course, it required the right actors: with their clumsy attempt to look “cool” in the name of Halfway There, Danny McBride and Keegan-Michael Key become the perfect “anti-testimonials” for State Farm. They convince us to look elsewhere—and we understand exactly why at first sight.
We will see more soon. Stay tuned.
