Is the $2 million Dr Pepper jingle rumor true? We debunk the Romeo commercial myths by analyzing industry standards for viral licensing and what a realistic creator payday looks like.
A perfect storm hit the internet, social media, and advertising world in January 2026—and it’s easy to see why. It feels like a modern fairy tale, a story that captured the collective imagination by proving it’s still possible to break through based solely on merit, simply because the right person noticed your talent and decided to reward it.
We’re talking, of course, about the famous Dr Pepper ‘Good & Nice’ commercial and the incredible story of how a TikTok creator’s personal jingle ended up in a national TV ad. We’ll dive into who Romeo Bingham is and how she achieved the kind of fame millions dream of. Plus, we’re tackling the delicate question of money: is that $2 million figure circulating online actually realistic?
It’s time to sharpen Auralcrave’s signature investigative lens to uncover the secrets of the ad world. Follow us.
From TikTok to the Big Screen: The Story Behind the “Good & Nice” Jingle
Once upon a time, there was a successful TikTok creator named Romeo Bingham, known on the platform as @romeosshow. Already boasting a respectable following, Romeo is a naturally creative “entertainer” who can act, rap, and has a relentless drive to succeed. She speaks directly to her fans, looking straight into the lens, with videos consistently reaching over 100,000 views and occasionally peaking near the million mark. She was always on the move, searching for that next big idea to make her mark in the entertainment world—waiting for that one moment where someone might discover her and take her talent to the next level. In many ways, she was just like any of us: a girl with big dreams and the grit to make them happen.
On December 23, 2025, Romeo posted a brief, 11-second video sharing a humble idea for a potential Dr Pepper jingle. You can see it below:
With soulful vocals and zero hesitation, she sings: “Dr Pepper Baby, it’s good and nice.” The video cuts off right as she looks into the camera, almost as if asking her fans what they thought. Knowing that fortune favors the bold, Romeo tagged the official Dr Pepper page. To everyone’s surprise, Dr Pepper commented that very same day with a promising message: “hold on…. you might be onto something…”
From that point on, Dr Pepper’s marketing team began talks with the creator, who was understandably thrilled about an official collaboration with such a major brand. Within weeks, the project evolved in the most unpredictable way: on January 19, 2026, during the College Football Playoff National Championship, Dr Pepper aired a brand-new commercial centered entirely around the “Good & Nice” jingle made by Romeo. Polished with professional sound editing, the tune became a national television sensation. You can watch the ad here, and chances are, you’ve already found yourself humming along to “Dr Pepper Baby…”
Dr Pepper made sure to tag @romeosshow’s official channels, and the news quickly spread across top-tier digital magazines: a TikTok creator had been recruited by a massive brand to provide their official jingle. Her channel exploded, with recent videos now pulling in over 5 million views. A humble but fierce American talent had turned her dream into reality. And for everyone else chasing their own big break, one question immediately came to mind: “How much did Romeo get paid for the Dr Pepper jingle used in the commercial?”
Reality Check: Why that Viral $2 Million Payday is Almost Certainly a Myth
There is no official statement from Dr Pepper or Romeo regarding exactly how much she was paid for her jingle’s inclusion in the commercial. However, a specific figure began circulating almost immediately across the internet—an amount that has been on everyone’s lips because it is truly life-changing: $2 million.
The internet was quickly flooded with stunned comments about the ‘TikTok girl who got paid 2 million dollars by Dr Pepper for a few seconds of a jingle.’ While no official source has explicitly confirmed or denied this, we can state with reasonable certainty that the $2 million figure is significantly out of context. It is practically impossible that Romeo was paid that much for the audio rights alone.
The amounts that advertising brands typically allocate for creating an effective jingle, or for securing the usage rights for a song in a national commercial, belong to an entirely different reality. Let’s describe the current industry standards: for a custom-composed jingle or a short sonic mnemonic, brands typically pay anywhere from $2,000 to $10,000 for local or regional spots, while a national campaign can see those fees rise to between $20,000 and $60,000. When a brand decides to license an existing song, the price is dictated by the song’s popularity: an independent artist might receive between $10,000 and $50,000 for a national TV commercial, whereas a chart-topping hit from a global superstar can easily command six figures. These fees are distinct from the millions of dollars spent on media buys for airtime, and while some deals are one-time buyouts, many include ongoing performance royalties that pay the creator every time the advertisement is broadcast.
In the case of viral social media creators who license an original sound for a national ad, payments often land in the $10,000 to $50,000 range, representing a significant windfall that remains consistent with corporate marketing scales for emerging talent. This aligns perfectly with the caption Romeo included in her original TikTok video from the very start: ‘Dr Pepper please get back to me with a proposition we can make thousands together.’ Romeo had likely done her homework and knew exactly what was realistic if a major brand actually reached out to license her jingle for a national commercial.
The Real Deal: Why Romeo Bingham Won More Than a Lottery Jackpot
Now, take a moment to reflect on the true magnitude of what has happened.
Discovering that Romeo likely received much less than two million dollars from Dr Pepper shouldn’t feel like a letdown. She has achieved what every social media creator dreams of: breaking past niche fame to become a global phenomenon. While Romeo received a respectable sum—likely in the thousands—for an idea presented in a video lasting just ten seconds, the true value lies elsewhere. This success caused her social media presence to skyrocket, multiplying her brand’s commercial potential and creating a business model that now serves as a steady, long-term source of income.
Since @romeosshow went viral, brands have been queuing up to work with her. Hyundai was quick to secure a partnership, and Romeo’s response was immediate:
The Hyundai collaboration is already a reality, and we will see the results very soon. But the momentum doesn’t stop there; other major names like Buffalo Wild Wings and Vita Coco have already reached out to her.
In short, Romeo is now much more than just an “entertainer”—the career goal she described in this video just days before her Dr Pepper jingle took off. She is now a certified VIP in the advertising world, capable of magnifying the reach of a national campaign through the unique viral power of TikTok.
In an industry as relentless and growing as advertising, the value of the bridge Romeo built with Dr Pepper is, in fact, worth far more than a single win in a national lottery.
Frequently Asked Questions (FAQ)
Who made the jingle for the new Dr Pepper commercial?
The “Good & Nice” jingle was created and performed by Romeo Bingham, a 25-year-old creator from Tacoma, Washington. Known on TikTok as @romeosshow, she originally posted the 15-second “stimming” song on December 23, 2025. Dr Pepper licensed her original audio and collaborated with the creative agency Deutsch to turn her viral hook into a national TV spot.
Was Romeo Bingham paid $2 million for the Dr Pepper jingle?
Most likely not. While the $2 million figure has circulated widely on social media, there is no official evidence to support it. This number is often confused with the media buy—what Dr Pepper paid for airtime. In reality, Romeo’s original TikTok caption asked for “thousands,” and industry standards for viral audio licensing typically range from $10,000 to $50,000, rather than millions.
What are the lyrics to the Romeo Dr Pepper song?
The lyrics are simple, catchy, and designed as an earworm: “Dr Pepper baby, it’s good and nice. Doo. Doo. Doo.”
How did Dr Pepper find the Romeo “Good & Nice” jingle?
The jingle was discovered entirely through TikTok’s algorithm. After Romeo tagged the official Dr Pepper account in her impulsive December post, the brand responded within 24 hours. Due to the positive feedback from Romeo’s fanbase, the brand decided to move quickly to license the audio for a national campaign.
Will the Romeo Dr Pepper commercial air during the Super Bowl?
As of late January 2026, Dr Pepper has not officially confirmed a Super Bowl LX spot for the “Good & Nice” campaign. The ad made its high-profile debut during the College Football Playoff National Championship on January 19, 2026, which is often used by brands as a launchpad for viral content before the big game in February.
What other brands is Romeo Bingham working with?
Following the viral success of her Dr Pepper jingle, Romeo has confirmed upcoming collaborations and interest from major brands including Hyundai, Buffalo Wild Wings, and Vita Coco. She has effectively transitioned from a viral creator to a sought-after voice in the 2026 advertising landscape.
