What is the song in the new Apple Watch commercial? Discover “Give Thanks, Give Praise” by Young Franco and General Levy, and how the relentless energy of 90s Jungle music becomes the ultimate survival tool for your 2026 fitness goals.
2026 kicks off with an irresistible energy, thanks to the new Apple Watch commercial. A visual concept that sticks in your mind from the very first watch: a protagonist jogging at a slightly too leisurely pace, wearing an Apple Watch that sends clear messages about the need to speed up. How? Well, the simple answer is a notification on the screen. But the more visually fascinating answer that grips you in the “Don’t Give In” ad is the terrifying image of a bed or a sofa angrily chasing you, while an irresistible high-tempo song plays in the background.
As always, music plays a fundamental role in Apple’s campaigns, and the Apple Watch commercial song is a perfect example. But what is this frantic rhythm that seems to force you to run? It’s something today’s 30 and 40-somethings know well—a sound that made history in the UK during the ’90s. It’s called Jungle, baby, and music has never been wilder or more unbridled.
You can watch the Apple Watch commercials airing for early 2026 on iSpot.tv: the ‘Couch Chase’ spot is here and the ‘Bed Chase’ version here.
“Give Thanks, Give Praise”: The 2026 Apple Watch Commercial song
The song for the 2026 Apple Watch commercial is “Give Thanks, Give Praise” by Young Franco, General Levy, and Tommy Villiers. You can listen to the full track in the official video below.
We are talking about a new release, part of the debut album by Australian producer Young Franco, titled It’s Franky, Baby. Young Franco is known for his eclectic style, blending genres like rap, reggae, and disco, and he boasts numerous collaborations with artists from diverse backgrounds.
For “Give Thanks, Give Praise,” Franco brought in two artists deeply rooted in a very specific musical world. One is Tommy Villiers, a young English producer skilled in various underground UK dance styles. The other is a legendary figure of rave music: General Levy (aka Paul Scott Levy), an MC who helped shape the jungle and drum and bass sound in the ’90s. He’s the one rapping so fast in the Apple Watch commercial song. His most famous track is “Incredible” and was released in 1994. You can find it below.
This track also sparked a controversy that would eventually distance General Levy from the rave scene of that era. During an interview, he claimed he “was running jungle at the moment.” Other key figures in the genre took offense to this perceived arrogance and stopped collaborating with him.
But what exactly is this jungle and drum and bass music we are talking about?
Jungle & Drum and Bass: The Beating Heart of 90s Raves
Jungle and drum and bass are the cornerstone genres of the music that defined the notorious 90s raves in the UK. This represents one of the most legendary, revered, and electrifying moments in the history of dance music. In the early 90s, the British scene began to overflow with artists experimenting with frantic tempos and futuristic structures, pushing the rhythmic patterns of breakbeat—widespread at the time—to the limit, and often incorporating reggae vocals.
The first to make its way into the British rave world was jungle, an extraordinarily fluid genre that frequently sampled the famous “Amen Break.” This is a rhythmic sequence created by The Winstons in 1969, which often served as the foundation for 90s jungle tracks, sometimes at a modified speed. The video below explains it better than words ever could.
Eventually, jungle evolved into drum and bass, featuring even more pronounced and powerful rhythms. For many, however, jungle remains their first love: music that runs at breakneck speed and compels you to dance wildly. Young people in the UK had an incredible time in the 90s, and it’s no surprise that many still listen to the classic hits of that era today. Here at Auralcrave, we’ve created this playlist for fans of the genre. Enjoy.
Outrunning the Couch: Why Jungle Music is the Perfect Beat for Resilience
Jungle music, then, represents an escape from urban stress. It was the way young people vented the pressure of metropolitan life through hyper-rhythmic music sessions that often lasted for days. It is a dance style that practically prevents you from stopping; instead, it accelerates your heartbeat, pushing you to lose control.
This is why a track like “Give Thanks, Give Praise” fits the Apple Watch commercial concept perfectly. The song was born in 2025, but its spirit is classic. Urban life feels too tight, and that frightening sofa chasing us provides the nudge we cannot escape. And so the joggers speed up, pushed by their Apple Watch to turn this workout into a wild run. The heart rate picks up speed, and it doesn’t scare us. This is exactly what was happening to the youth around Manchester in the mid-90s.
In the end, Apple’s ‘Don’t Give In’ campaign isn’t just about closing your rings; it’s about reclaiming the raw, unbridled energy that Jungle music gave a generation thirty years ago. The couch may be chasing you, but the rhythm is what sets you free.
