It’s already one of the most viral ads of 2025: the Gap commercial features Kelis’ Milkshake, a classic hit we all remember well.
For the internet, it’s already the official winner in this year’s heated battle of jeans commercials. And it arrived with particularly suspicious timing, right after the widespread controversy surrounding another denim ad — the one from American Eagle featuring Sydney Sweeney — that sparked plenty of discussion. Now it’s Gap’s turn, with a campaign that has won everyone over: starring the members of the girl group Katseye, showcasing an irresistible style, and with music that… well, is actually the real star of the show.
If you don’t know what we’re talking about, you’re probably reading us from another planet. You can watch Gap’s 2025 commercial featuring Katseye and Milkshake below.
The song featured in the commercial is a hit that many of us still remember fondly today: Kelis’s Milkshake, released in 2003. You can watch it below in the official video.
For those who don’t remember: when Milkshake first hit the charts in 2003, it instantly stood out as one of the most playful and irresistible pop anthems of the early 2000s. Written and produced by The Neptunes — Pharrell Williams and Chad Hugo — the song showcased Kelis’s unique blend of confidence, quirkiness, and charisma. With its catchy hook and minimal beat, it quickly became a cultural phenomenon, topping charts worldwide and cementing itself as Kelis’s signature hit. Even today, the line “My milkshake brings all the boys to the yard” remains a statement that makes an impact whenever you want to highlight the charm you radiate to those around you.
Milkshake wasn’t just a track — it was a moment. The music video, with Kelis dancing in a retro-style diner, became iconic, inspiring countless parodies and references in movies, TV shows, and even memes years later. One fun anecdote: Pharrell originally offered the beat to Britney Spears, who turned it down. Kelis embraced it instead, giving the world one of the most memorable pop hooks of the decade.
Kelis’ career spans over two decades: bursting onto the music scene in the late 1990s, she became known for her eclectic style, blending R&B, soul, funk, and electronic influences. Beyond Milkshake, Kelis has released several critically acclaimed albums, including Tasty and Flesh Tone, showcasing her fearless approach to music and fashion. Over the years, she has collaborated with big names like Pharrell Williams, André 3000, and Dave Sitek, earning a reputation as an innovative and daring artist whose work continues to influence pop and alternative R&B.
For newcomers who are discovering the song through Gap’s 2025 campaign, Milkshake might feel surprisingly fresh — which is part of its magic. Despite being over twenty years old, its stripped-down production still sounds modern, and its playful energy feels timeless. That’s why brands, shows, and fans keep bringing it back: Milkshake isn’t just a nostalgic hit, it’s a pop culture time capsule that keeps shaking things up across generations.
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