A sporty guy was the protagonist of the Trivago commercial released in 2025: he’s Jürgen Klopp, someone Europe knows very well. But then there was a change…
The Trivago commercial released in 2025 presented a sharp and easy-to-grasp concept: those who use Trivago to book their vacations are smart and can get discounts that others don’t have access to. And if you watch the ad, you immediately notice how stylish the typical Trivago user is—especially compared to regular customers, who are always on their phones, too busy to do things properly. The contrast is clear, isn’t it?
If you’re not sure what we’re talking about, you can watch the 2025 Trivago commercial below.
For the American audience, the face of the main character might seem new, but football fans will have definitely recognized him. The guy in the 2025 Trivago commercial was German coach Jürgen Klopp. He is a renowned German football manager and former professional player, widely celebrated for his charismatic personality, tactical brilliance, and ability to inspire teams to greatness. He gained international fame during his successful stints with Borussia Dortmund and Liverpool FC, where he led both clubs to major victories, including Champions League and domestic league titles. He recently quit coaching Liverpool in the Premier League and is now Head of Global Soccer for Red Bull. You can find his official introduction here.
Klopp is the kind of charismatic personality you grow to love in the world of sports, and seeing him as the smart guy in the 2025 Trivago commercial is a great way to introduce him to a wider audience. For those who want to learn more, there are plenty of his interviews available on YouTube. And here you can watch his farewell video to Liverpool, after coaching the team for nine seasons.
Then something strange happened. Maybe it was one of those unfounded online comments — just a bit of noise on the internet — but suddenly, in October , Trivago decided to change the TV commercial. They replaced Jürgen Klopp’s face using artificial intelligence. The ad is exactly the same: same characters, same movements, same bodies involved — only Klopp’s face is gone. Take a look below.
The internet’s reaction has been mixed. While not everyone loved Klopp’s presence in the commercial, suddenly replacing someone’s face with another using AI sets a brand-new precedent — and it’s not guaranteed that everyone will like it. Technology keeps moving forward and offering new possibilities every day, but that doesn’t necessarily mean humanity will adapt to all of them. There’s an underlying skepticism about the widespread use of AI in daily life, and it’s something we should probably acknowledge sooner rather than later. Letting the human element remain at the center — especially when creativity and communication are involved — doesn’t sound like such a bad idea, does it?
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