Dove released a catchy commercial at the start of 2025, and now everybody is singing its song: let’s discover My Neck, My Back.
To many of us, it reminded us of the popular Jardiance commercial that aired a couple of years ago, with that song stuck in our heads and the performer singing and dancing over it. After all, the concept is similar: the first commercial released by Dove in 2025 is entirely focused on its song and its interpretation, up to the point that all social media got filled with questions and comments about the original track and the singer. It’s time to acquire all the knowledge you need.
You can find the 2025 Dove commercial below. As you can see, the music is the absolute protagonist, matching the vibe shared by all the dancers featured in the ad. The message is clear: thanks to the new Dove Whole Body Deo, you can move your body freely without worries. Let this music take over.
The Internet went wild about the ad because the background music covers a 2002 song many remember: the original song in the 2025 Dove commercial is My Neck, My Back (Lick It) by the American rapper Khia. You can listen to its full version below.
As you may have noticed, the original song’s lyrics were pretty explicit. The 2025 Dove commercial created a new version with lines focused on the new deodorant. There is no licking in the Dove commercial song, the final lyrics go like this:
All my ladies roll your deo like this
When you move your body feel confident
All my ladies try this deo real quick
Let your body body how you see fit
My neck, my back
My legs and pits, all that
My neck, my back
Your thighs will be intact
My neck, my back
I smell so good they ask
The author who wrote and recorded the new version is another American rapper, Chika. She is not new to the advertising world: you may remember her for that Calvin Klein billboard that became a topic of discussion for some weeks back in 2019. This time, all our attention was on the music and its lyrics: now you know everything about it.
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