The Amazon commercial for the 2024 Holiday season is a beautiful short movie featuring a surprising singer and a well-known song: let’s discover both.
2024 has been a weird year. We usually go ahead season after season, knowing a new Amazon commercial will mark every step we take, but somehow, this year, we missed that. Luckily, right before the year ended, the online shopping giant confirmed its punctual presence with a new holiday commercial and a sweet, tender idea. A humble janitor singing by himself while doing his job gets noticed and ends up on a stage, showing his beautiful voice.
If some tears come down when you watch an Amazon Holiday commercial, it’s totally normal: you can enjoy the 2024 ad below, paying attention to the beautiful song and the amazing singer interpreting it.
People had questions, of course: who is the singer in the ad, and what’s the song? Let’s start with the obvious: the song featured in the 2024 Amazon holiday commercial is the 1965 hit What The World Needs Now Is Love. It was written by Burt Bacharach with lyrics by Hal David, and first recorded by Jackie DeShannon in 1965. An authentic timeless track: its poignant lyrics and gentle melody made it an anthem of hope and unity during a time of social upheaval in the 1960s. You can listen to the original version below:
The song emphasizes love as a universal necessity, transcending divisions and reminding us of the power of compassion and understanding. Its chorus has resonated across generations, making it a go-to for moments calling for solidarity, healing, or a reminder of our shared humanity.
What the world needs now is love, sweet love,
It’s the only thing that there’s just too little of…
Of course, the version you hear in the commercial is a reinterpretation, magistrally interpreted by the singer who literally steals the spotlight on stage. The protagonist of the commercial is the Bulgarian-American actor Dimiter Marinov. You may remember him in the 2018 movie The Green Book, where he interpreted Oleg, Dr. Shirley’s cellist: this scene became one of the most celebrated moments of the movie, and it’s his merit.
Before his acting career took off, Marinov did actually many jobs. The most relevant experience for him was the year he spent driving across the United States, working in restaurants, playing the violin, and singing. His voice doesn’t go unnoticed, exactly like the character he interprets in the Amazon commercial.
That’s how Amazon makes the holiday season magical: a classic song, a talented singer, a setting that makes us emotional, and through their commercial, we can really feel a different spirit around us.
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