For the 2024 holiday season, Target released a commercial in partnership with the movie Wicked: let’s discover the singer and the song in it.
Imagine walking into a store and being surrounded by people singing with all their passion, trying to find the right tune for a song you don’t recognize at first. Then you turn around the corner, and there she is, the original singer showing you how to sing that line. It’s what happens in the 2024 Target Holiday commercial: a unique partnership with the upcoming movie Wicked, featuring the actress and singer starring in the film and the song from its soundtrack.
You can watch the Target “Wicked” commercial released for the 2024 holiday season below.
It’s certainly a peculiar commercial, able to trigger your curiosity: who is the singer, and what song are we talking about? The answer comes from the movie referenced in the ad: Wicked is set for release on November 22, 2024, based on The Wonderful Wizard of Oz; it’s a 2-part movie, with the second part planned in 2025, a fantasy musical starring two talented singers, Ariana Grande and Cynthia Erivo. You can watch the official trailer here on Youtube.
So yes, the singer in the 2024 Target Holiday commercial is the actress starring in the film Wicked, Cynthia Erivo, and the song she’s singing comes from the movie soundtrack: it’s titled Defying Gravity, and you can already hear Cynthia Erivo and Ariana Grande singing it in the preview below.
It’s not exactly an easy song, which is why all those people at the store are struggling to find the right tune. Luckily, the singer was right between the shelves, ready to show you how to sing that line: this Target holiday commercial made you smile and reminded you about the movie you need to watch in the upcoming weeks. Everything is in the right place.
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