Honda has released a fantastic commercial about motivation: the poem about the “unstoppable dreams” is beautiful, and the voice belongs to someone you know very well.
Motivation is a fascinating aspect of life. It’s often hard to maintain it, and nobody teaches us how. There are books, of course, but it takes years to master those guidelines. So, one of the most effective ways to keep our motivation up is by following models: exploring the stories, the words, and the successes of people who become symbols of determination. The sports world is full of those examples, and commercials often celebrate their attitude, triggering everyone’s enthusiasm.
The commercial released by Honda in October 2024 is about those people: those who prove they are unstoppable in front of their dreams, those who fall and rise again every time they find an obstacle. The ad features F1 champions Ayrton Senna and Max Verstappen (the first choice is not random: Honda sponsors Netflix’s upcoming series Senna, set for release on November 29) and depicts a virtual journey through demotivation, flipping it into a beautiful lesson. Watch it below.
The voice-over recites a beautiful poem, describing the typical feelings of those on the edge of giving up: when the latest failure is too hard to handle, and you almost decide to quit, forgetting about your goals. However, after we reach the end of the descent, the same words are spoken in reverse order and become an astonishing source of inspiration. That’s how motivation works: you can see things dark or focus on the light at the end of your journey. It’s your decision.
You can find the “Unstoppable Dreams” poem featured in the Honda commercial below.
You won’t remember my name
This is the last time
You will see me at the top
My doubts
Will destroy
My dreams
The more I seem to learn
The more I seem to lose
I want to carry on
But not today
This is the point I give up
But not today
I want to carry on
The more I seem to lose
The more I seem to learn
My dreams
Will destroy
My doubts
You will see me at the top
This is the last time
You won’t remember my name
The voice who recites the poem in the 2024 Honda commercial is a sports and TV personality you know very well: John Cena. As an American professional wrestler, actor, and television host, Cena is definitely someone who knows motivation well. And his attitude fits perfectly with the Honda commercial: he’s not new to the advertising world; he has had a successful acting career, starring in films such as The Marine (2006), Trainwreck (2015), Blockers (2018), and F9 (2021). His character represents a symbol of determination: the words in that poem sound stronger through his voice.
The Honda commercial is the latest highlight of 2024’s advertising world, and the Internet hasn’t stopped talking about it since its release. That’s the perfect outcome for such an ad: the world can only be a better place if a concept like motivation goes viral like this.
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