The 2024 Modelo commercial is simple and effective, and you already heard the song in a movie: let’s discover it.
How many times has it happened? We see a commercial, we hear the song in the background, and we are sure we know it already. But very often, it’s not one of those songs we can identify quickly. It belongs to our hidden knowledge, the underground of our memory, where all the things we saw and heard in our lives keep living without being able to float above our consciousness. So there we go, we have been seeing the new Modelo commercial for the entire 2024, and we surely know that female voice singing that epic song, but where have we heard it?
The reason why you haven’t identified it quickly is simple: that song belongs to one of the most famous movie soundtracks in cinema history, but it’s featured in a film released in the 1960s. The song in the 2024 Modelo commercial is The Ecstasy of Gold by Ennio Morricone, from Sergio Leone’s movie The Good, the Bad and the Ugly. The best way to enjoy it again is from the original scene in the film, where Tuco runs in the cemetery, looking for the proper grave.
We are talking about one of the most beloved movies of all time. It’s called “spaghetti western,” a specific genre that emerged in those years, with a small group of Italian directors rewriting Western concepts and taking them to the extreme. Sergio Leone became the most famous representative of that genre: his first three movies are called “The Dollars Trilogy;” in all of them, the protagonist was a young Clint Eastwood interpreting The Man with No Name. You have probably seen them all: For a Fistful of Dollars, For a Few Dollars More, and the one we mentioned before, The Good, the Bad, and the Ugly. Three movies that literally conquered the United States, triggering a trend that will last years.
In all those movies, the soundtrack was an original composition by Ennio Morricone, the Italian “Maestro,” who became famous worldwide for the fantastic soundtrack he created in those years. Over his long career, he composed some of the best music ever done in cinema, and his contribution to Spaghetti Western represents his most beloved creations. If you haven’t done it yet, we suggest you start listening to one of the many collections available with his music. It’s the best way to discover his talent. Here on Youtube, you can find the complete version of the song in the Modelo commercial.
In the 2024 Modelo commercial, the protagonist uncovers a beer, and her eyes shine like she just saw gold: the concept is strictly related to the song, which was supposed to represent Tuco’s desperate search for the treasure he always wanted. This is The Ecstasy of Gold, and Modelo found the perfect excuse to let us hear it again. We are all grateful.
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