The Big Ten Conference is back with a new commercial and it’s time to discover its song: let’s satisfy your curiosity.
Yes, the Big Ten “Maps” commercial is back. We can see the teams popping up in the territory, with more teams joining the group: the Oregon Ducks, UCLA Bruins, USC Trojans, and Washington Huskies are the new presences, so the ad needed to be updated. Same concept, though, reassuring all fans that loved the previous commercial. Watch the 2024 Big Ten ad below.
As usual, the background music has a unique rock energy and stays stuck in your head for days, so your curiosity is normal. Here you go: the background song in the 2024 Big Ten commercial is Silver Lining by Guards. You can listen to it in full streaming below.
Silver Lining is part of Guards’ debut album, In Guards We Trust, released in 2013. It has been considered one of the best albums of that year, and Silver Lining was one of its most recognizable songs: a perfect example of the infectious hooks and the polished production that defined the success of that release.
The lyrics you hear in the Big Ten commercial come from the chorus. Silver Lining is a hopeful love song where the singer expresses his wishes for a happy life after all the normal obstacles we find every day. Here are the lines from the ad, for your convenience:
I wanna live forever on a boat out in the sea
I wanna build a happy home, a home for you and me
I wanna touch the silver lining we’ll be shining everywhere
I wanna live forever I don’t care
The Big Ten commercial has the right energy, it hooks you visually, and the song is one of those tunes you don’t forget easily. That’s why people were so happy to see it again, showing their satisfaction in YouTube’s comments. That’s the measure of success, right?
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