The new commercial released by Lexus in 2024 features an exciting modern song: let’s discover this rush of adrenaline.
Cars commercials are always interesting. They can show new ideas, involve famous personalities, and depict fancy situations. The idea is to spread the pleasure (or the comfort) of driving a given car. However, if the subject is an SUV, you can make a great commercial just with the right song and a few shots presenting the driving experience: that’s what Lexus did in 2024 for their new GX model.
The Lexus GX commercial was first released in April 2024 but stably stayed on American TV for weeks. You can watch it again below.
The gorgeous bass hypnotized the viewers, and not everyone recognized the background music. It’s a 2012 single from a talented Australian musician: the song featured in the 2024 Lexus GX commercial is Elephant by Tame Impala. You can listen to it in full streaming below.
Tame Impala is a psychedelic music project led by Australian multi-instrumentalist Kevin Parker. Over the last few years, he has garnered widespread acclaim for his distinctive sound and innovative approach to music production. His music blends rock, pop, and electronic music into a cohesive and immersive experience has been a defining characteristic of the project.
Elephant is a single from his second album, Lonerism. It’s the record that brought Tame Impala to international acclaim: it even received a Grammy Award nomination for Best Alternative Music Album, and many included it among the best albums of 2012. The riff that accompanies the track on its entire duration is what makes you remember the song: an elevating element that enriches Tame Impala’s well-renowned psychedelic mood.
The Lexus GX commercial didn’t really need anything else: the song represents a perfect choice, following the car on his trip out of the urban area. “Luxury beyond limits”: don’t you want to try it now?
Discover other curiosities about popular commercials on Auralcrave
