“Here Comes the Hotstepper,” an old Jamaican song is the protagonist of the 2024 Starbucks commercial, and everybody is loving it.
You are probably looking for the new ad: discover the story of the soul-funk song in the 2026 Starbucks commercial ‘The Magic of Coffee’
From the peak of posts on social networks and trending searches popping up all of a sudden, you immediately notice the presence of a new viral ad on American TV. Starbucks released a new commercial in May 2024 with a really simple concept: many happy people dancing to an old, classic song many recognized immediately. The music is the protagonist, and since the new generation may need to refresh their memories, this is the article for you.
You can watch the 2024 Starbucks commercial here on iSpot.tv: the background song is “Here Comes the Hotstepper” by Ini Kamoze. You can watch the official video below.
Ini Kamoze is a Jamaican reggae/dancehall artist who’s been active in music since the 80s. “Here Comes the Hotstepper” was the biggest hit he ever made: he released it in 1995 as the lead single of his fifth album of the same name. The song hit number one in music charts all over the world, including USA and Canada. It was an instant classic, and over the years, it has been sampled and used in many movies and TV series. That “naaa na na na naaa” became the thing Ini Kamoze was famous for. It wasn’t his original invention, though: the inspiration came from Cannibal & the Headhunters’ Land Of 1000 Dances, a famous song from the 60s. You can find it here.
“Here Comes the Hotstepper” is an authentic evergreen, and seeing all the people googling it after Starbucks released the new commercial wasn’t a surprise: the song is a classic, and we all heard it somewhere in our life, but it comes from a period a little too far in time for younger viewers. Luckily for you, we got this covered, as usual.
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