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What’s the song in the 2024 Apple iPad Pro commercial?

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Apple presents the new iPad Pro: all those objects crushed in the commercial for the “thinnest iPad ever,” but what’s the background song?

The tension rises slowly in the new Apple commercial aired in May 2024. We see many objects from our daily lives, mainly belonging to the world of music, art, and entertainment. Then, a huge hydraulic press comes from above, crashing everything we see under its power. In the end, nothing is left except for one unique, special object: the new iPad Pro, containing everything we need.

The concept is clear: the new iPad is not only the most powerful ever but also the thinnest, with its 5.1mm depth. The idea of the hydraulic press triggered the buzz over the Internet, and the commercial soon became one of the most seen (and debated) ads of 2024. Naturally, more questions emerged, especially around the other protagonist of the ad: what is the background song we hear in the Apple iPad Pro commercial?

It’s an old song from 1971: All I Ever Need Is You by Sonny & Cher; you can hear it in full streaming below.

All I Ever Need Is You
Watch this video on YouTube.

The song has a curious story: it first appeared in a Ray Charles album, Volcanic Action of My Soul, released in April 1971. Sonny and Cher were already pretty famous in those years, so when they released their version of the song, it rapidly became a huge success, staying in the top 100 music chart for 15 weeks. If you wonder about them: yes, Cher is the singer also known among the younger generations for songs like Believe and Strong Enough, and Sonny is Sonny Bono, who later became an actor and a politician. You can explore their story on Wikipedia.

All I Ever Need Is You is a beautiful love song about spending our life with the person we love. Below you can find the lyrics you hear in the Apple iPad Pro commercial:

Sometimes when I’m down and all alone
Honey, all I ever need is you

Winters come and they go
And we watch the melting snow
But sure as summer follows spring

All the things you do
Give me a reason to spend my life
Around you

Therefore, a classic of American music history enters the Apple universe in a commercial that presents one of the most modern products the Cupertino giant offers right now: the new iPad Pro has definitely conquered everybody’s interest, and now you also know a song you probably didn’t remember, especially if you belong to the young generation targeted by Apple.

Discover other curiosities about popular commercials on Auralcrave

Published by Carlo Affatigato

Carlo has been a web content creator for over 10 years. He founded Auralcrave in 2015, envisioning it as a new space capable of offering different perspectives on topics that passionate all of us. With a scientific background, Carlo developed an interest in music, cinema, literature, and art at a young age, transforming it into a complementary dimension to his professional growth. For years, he was a music journalist specializing in electronic and dance music, writing for the most important Italian magazines (both online and print). Movies and TV series have been a true obsession in many phases of his life: during university, it was not uncommon for him to set the alarm in the middle of the night to watch classic films airing on TV. With the advent of the Internet, Carlo became a keen observer of web and social phenomena, addressing light topics such as advertising, trends, fashion, and general themes. He is the main author of Auralcrave and personally manages its social media, editorial line, book publication, resource management, and business expansion. A former engineer, life coach, husband, and father, he believes that every area of knowledge has interesting stories that deserve to be told and is convinced that doing so makes the world a better place.