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The 2024 Target commercial with Kristen Wiig: what’s the song?

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The new Target commercial released in 2024 features the famous “Target Lady” interpreted by Kristen Wiig: let’s discover the background song.

Target has decided to conquer the advertisement season this spring: the new commercial landed on TV in April and features an unforgettable character from the history of American comedy, the hilarious Target Lady interpreted by Kristen Wiig during her years on Saturday Night Live.

In the new commercial, the Target Lady wakes up full of enthusiasm, wearing her beloved red gilet and entering a hole that probably teleports her directly to the store. You can watch the full commercial here on iSpot.tv. The focus is on clients belonging to the Target Circle program: the Target Circle Week is active on April 7-13, with exclusive deals on all items you typically need when spring starts.

Unfortunately, Kristen Wiig and her Target Lady won’t be physically present at the cash register. However, if you miss her historical performances, you can watch one of her most famous sketches below, from SNL’s official Youtube channel.

Target Lady: Meets Her First Lesbian - SNL
Watch this video on YouTube.

The ad works so much also because of the catchy music in the background: the song featured in the Target commercial with Kristen Wiig is Baby I’m a Star by Prince, you can listen to it in full streaming below.

Baby I'm a Star
Watch this video on YouTube.

Baby, I’m a Star is from Purple Rain, the famous album that contains the soundtrack of the 1984 movie. An upbeat song that has been covered multiple times over the years: legend has it that Tim Burton wanted that song in his movie Batman for Joker’s famous parade scene, but Prince insisted on using Trust, a song he dedicatedly wrote for the film. The final result is the one you remember, you can find it here.

The song provides the right energy for the Target Lady: the day has started, and she’s “ready to rock” for the Target Circle Week. And if you need more ads showing her at work and presenting the deals, well, you only need some patience.

Discover other curiosities about popular commercials on Auralcrave

Published by Carlo Affatigato

Carlo has been a web content creator for over 10 years. He founded Auralcrave in 2015, envisioning it as a new space capable of offering different perspectives on topics that passionate all of us. With a scientific background, Carlo developed an interest in music, cinema, literature, and art at a young age, transforming it into a complementary dimension to his professional growth. For years, he was a music journalist specializing in electronic and dance music, writing for the most important Italian magazines (both online and print). Movies and TV series have been a true obsession in many phases of his life: during university, it was not uncommon for him to set the alarm in the middle of the night to watch classic films airing on TV. With the advent of the Internet, Carlo became a keen observer of web and social phenomena, addressing light topics such as advertising, trends, fashion, and general themes. He is the main author of Auralcrave and personally manages its social media, editorial line, book publication, resource management, and business expansion. A former engineer, life coach, husband, and father, he believes that every area of knowledge has interesting stories that deserve to be told and is convinced that doing so makes the world a better place.