January 2026 Update: If you’ve noticed the “Double Shot Dad” commercial back on your TV screens this month, you aren’t alone. Amazon Prime has officially brought back one of its most relatable spots to kick off 2026. While the festive “Joy Ride” (the old ladies sledding) has faded with the holidays, this high-energy ad has returned to hype up the upcoming final season of The Boys, which is set to premiere on April 8, 2026.
The “Double Shot Dad” commercial was first launched in 2024, promoting Amazon Prime. We see a father living that exciting period when your newborn wakes you up multiple times every night, turning you into a permanently exhausted living being. Luckily, Amazon Prime helps him with a unique selection of strong coffee, to better face the days. You can watch the ad below.
The 2026 Amazon Prime commercial song
The song featured in the 2026 Amazon Prime “coffee” commercial is 25 or 6 to 4 by the American band Chicago. You can listen to it in full streaming below.
The song has a peculiar story: it was written by Robert Lamm, the band’s founding member, in that precise time in the middle of the night, 25 or 26 minutes to 4 am. However, as this article on Straight Dope recalls, the song’s title has puzzled listeners since the day of its release in 1970, even leading many people to use that sequence of numbers to indicate a random amount of drugs. Still, Robert Lamm has been very clear: “It’s a song about writing a song.” Moreover, Lamm declared he wrote the song on a twelve-string guitar that was missing two strings. You know how it works: limitations fuel creativity.
At the same time, the lyrics—“Searching for something to say… wanting just to stay awake”—perfectly mirror the state of a parent trying to find a moment of clarity in the early hours of the morning.
The ad captures the “superheroism of the everyday.” We see a stay-at-home dad, physically drained, watching the hyper-violent and high-energy world of The Boys on his tablet. The psychological bridge here is the “Double Shot”: just as the “Supes” in the show use Compound V for their powers, the dad uses a high-end espresso machine (ordered via Prime) to unlock his “Dad Energy.” The driving brass section of Chicago’s track acts as his internal heartbeat, transforming a mundane morning into a triumphant montage. It’s a clever nod to how we use media and caffeine to “supercharge” ourselves for the people we love.
Frequently Asked Questions
What is the song in the 2026 Amazon Prime commercial?
The song is the classic rock hit “25 or 6 to 4” by the band Chicago, originally released in 1970 on their album Chicago II.
What show is the dad watching in the Amazon “Double Shot” ad?
The father is watching The Boys, a Prime Video original series. This is a timely tie-in, as the 5th and final season of The Boys premieres on April 8, 2026.
