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Did Ford really make a “very gay Raptor” commercial?

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In the middle of the massive wave of “woke” commercials emerging in 2023, trying to stay far from the challenging debate on social networks, we need to provide some information about a curiosity that came up in May 2023: people have been discussing a commercial that Ford released some months before, with a “very gay” model of their ranger raptor, in the rainbow colors. Is it true, or it’s fake news? Let’s find out.

Did Ford really make a “very gay Raptor” commercial?

It happened in 2021 in Europe, in a time and place where a commercial supporting the LGBT community wasn’t triggering any debate. Ford Germany released it as a response to a comment they received on social media. Everything is clearly explained in their first video in June 2021, published on their official Twitter. You find it below:

At that time, it was a quick video made for social media to answer a user comment saying: “the blue color is very gay.”  It’s important to note that the statement was not intended as a homophobic attack but only as a joke. The commercial just wanted to introduce an amusing answer to the discussion. Indeed, as you can see in the comments under the tweet, people just laughed about it, and no polemics were raised. And as ABC News explained in 2021, the rainbow-colored model of Ranger Raptor was not for sale.

Given the social success of that tweet, some months later, Ford Europe released this commercial on Youtube, repeating the idea of a rainbow-colored Ranger Raptor.

It was an initiative of Ford Europe in 2021. In Europe, the discussion around the explicit support of the so-called “woke” trend is not (yet) causing debates as it’s happening in the United States. However, social networks have been sharing information about this commercial again in 2023, triggering a new flame of comments very different from people’s reactions months before.

Times change quickly, especially today. And this article doesn’t take sides: as an entertainment webzine unrelated to any brands, we only intend to provide useful information you can use to develop your opinion independently.

Discover other curiosities about popular commercials on Auralcrave

Published by Carlo Affatigato

Carlo has been a web content creator for over 10 years. He founded Auralcrave in 2015, envisioning it as a new space capable of offering different perspectives on topics that passionate all of us. With a scientific background, Carlo developed an interest in music, cinema, literature, and art at a young age, transforming it into a complementary dimension to his professional growth. For years, he was a music journalist specializing in electronic and dance music, writing for the most important Italian magazines (both online and print). Movies and TV series have been a true obsession in many phases of his life: during university, it was not uncommon for him to set the alarm in the middle of the night to watch classic films airing on TV. With the advent of the Internet, Carlo became a keen observer of web and social phenomena, addressing light topics such as advertising, trends, fashion, and general themes. He is the main author of Auralcrave and personally manages its social media, editorial line, book publication, resource management, and business expansion. A former engineer, life coach, husband, and father, he believes that every area of knowledge has interesting stories that deserve to be told and is convinced that doing so makes the world a better place.