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Meet Mary, the girl in the 2023 Dove commercial

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Something remarkable happened in the world of advertisement in April 2023: Dove, the famous brand focused on beauty and cosmetics, released a powerful commercial telling the stories of young women affected by the toxic representation of beauty in today’s social media. There is a real campaign you can join on Dove’s official website, and other genuine stories you can discover on their Youtube channel. Still, the main protagonist of the 2023 Dove commercial is a little girl called Mary, who has struggled in her childhood with eating disorders. People wanted to know more about her: in this article, we will tell you more about the happy ending of her story and who she is now.

You can watch the 2023 Dove commercial about the “Cost of Beauty” here on Youtube.

Meet Mary, the girl in the 2023 Dove commercial

Mary is the little girl protagonist of the 2023 Dove commercial about the cost of beauty’s representation on social media. Her identity was hidden in the commercial, but she proudly thanked Dove for involving her on LinkedIn when the commercial was released: her name is Mary Esposito, and today, in 2023, she’s a young woman who’s studying Business Administration at the University and has already a successful business running.

Mary Esposito is in her early 20s now. Her eating disorders affected her childhood, but with the support of her mother, she bloomed as a self-confident woman in her teenage. When she was only 14, she started to make and sell crochet plushies, an activity that soon turned into a successful business, Purple Pear. You can buy her products on the official website. As her LinkedIn profile states, her crochet business regularly receives orders from all over the United States. And in 2020, when she was 17, she shared her experience on TEDx Talks: you can watch her speech below.

The Rise of Gen Z: Entrepreneurship in the Digital Age | Mary Esposito | TEDxCaryAcademy
Watch this video on YouTube.

Mary also has more than 100.000 followers on TikTok with her channel Money With Mary, where she shares hints and tips for successful entrepreneurs among the young generations. As you can see, she confidently speaks to the camera, proud of her achievements. Her childhood years were affected by the way social media presented beauty behind her eyes, but she succeeded in overcoming that period without permanent consequences, and her future is now bright. You can follow her Purple Pear business on Instagram, whereas here she also runs her personal profile.

Mary is one of the many young women whose stories were explored by Dove. On Youtube, you can find all the others: Ana, Jameson, Morgann, Pennie, and Ashton. And if you want to actively contribute to a change, supporting more regulation on beauty’s representation on social media, you can sign this petition on ParentsTogether.

Discover other curiosities about popular commercials on Auralcrave

Published by Carlo Affatigato

Carlo has been a web content creator for over 10 years. He founded Auralcrave in 2015, envisioning it as a new space capable of offering different perspectives on topics that passionate all of us. With a scientific background, Carlo developed an interest in music, cinema, literature, and art at a young age, transforming it into a complementary dimension to his professional growth. For years, he was a music journalist specializing in electronic and dance music, writing for the most important Italian magazines (both online and print). Movies and TV series have been a true obsession in many phases of his life: during university, it was not uncommon for him to set the alarm in the middle of the night to watch classic films airing on TV. With the advent of the Internet, Carlo became a keen observer of web and social phenomena, addressing light topics such as advertising, trends, fashion, and general themes. He is the main author of Auralcrave and personally manages its social media, editorial line, book publication, resource management, and business expansion. A former engineer, life coach, husband, and father, he believes that every area of knowledge has interesting stories that deserve to be told and is convinced that doing so makes the world a better place.